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The Great Dictator Clippings 227/369

Motion Picture Herald, New York, November 16, 1940.

Loew‘s State, exterior by day, Providence, Rhode Island,

undated, Cinema Treasures, postcard in color

& Loew‘s State, exterior by day, Providence, R. I., 1941,

Theatre Photograph and Report, Theatre Historical

Society of America

& Obviously represents the earnest and heartfelt and

unavoidably rueful comment of a great clown upon the time in which

he lives and as such, it is a picture definitely to be seen.

(...) Garrett D. Byrnes, Providence Journal, quoted in

Motion Picture Daily, Nov. 8, 1940

& Loew‘s State, sidewall grand foyer, Providence, R. I.

(...) Photo, Motion Picture News, Dec. 29, 1928

& Loew‘s State Theatre, proscenium, Providence, R. I., 1929,

Cinema Treasures

& Loew‘s State Theatre, auditorium viewed from stage,

Providence, R. I., 1929, Cinema Treasures

& Providence Performing Arts Center (before Loew‘s State),

stage with 5/21 5m Special Wurlitzer from auditorium,

Providence, R. I., undated, American Theatre Organ Society

& The Great Dictator Scene

& You can judge a man by the whiskey he serves...

...and you can judge a whiskey by the man who serves it... (...)

Four Roses

(...) Ad, Life, Nov. 18, 1940

& Election Returns On Second Screen (...)

      Audiences in Loew‘s State tonight watched two

screens, one showing „The Great Dictator,“ the other, located

alongside the proscenium arch, the latest election returns.

(...) Motion Picture Daily, Nov. 6, 1940

& „Police“ at $11,000 Big in Providence

(...) In the second week at the Strand, „North West Mounted

Police“ and „Girl From Havanna“ took $11,000. With

increased admissions, „The Great Dictator“ garnered $15,600

at Loew‘s State. (...) Estimated takings for the week

ending Nov. 6-7 (...) „The Great Dictator“ (U. A.) Loew‘s State

(3,232) (75c-$1.10) 7 days. Gross: $15,600.

(Average, $11,000).

(...) Motion Picture Daily, Nov. 14, 1940


„Impersonators for street attention were also spotted here‘“

Editorial content. „Hat and Mustache Back

      As Charlie Rides Again

      ,DictatorCampaign Spotlight Chaplin Costume“ (...)

      „McBride Plugs ,Chaplin Talks‘

      That for the first time, Chaplin talks was seized

upon by Ed McBride for his date at Loew‘s State, Providence,

in selling a ,talking front.‘ Mac got one of the local

announcers to make up a transcription, obtained the rest

of the reproducing equipment together with a radio

beam pickup, publicized the flash vigorously viat the ,radio

beam lite‘ as something new in Providence.

      Frontal decorations were given a new twist by a reproduction

of the New York lobbies wrapped in cellophane.

Attention-value was added with hundreds of action stills

that blanketed the front. All copy stressed ,Chaplin

talks‘ and 40-foot lighted date announcement over the marquee

was sufficient to attract all passing foot and moving

traffic.

      Women‘s Club Enlisted

      Tiein advertising was topped with a six column full, run

three times and for deluxe window cards Eddie

introduced the Chaplin gold-edged insert reprints, mounted

on six-ply Bristol board. For direct mail, one of the

special two-column ads was reproduced and forwarded

to a select list. Outside lists were employed further

by the cooperation of the leading women‘s clubs in with

an ,endless chain‘ phone hookup. Called on the

phone about the picture, each one so addressed was asked

to call two other members until the list was covered.

      Impersonators for street attention were also spotted here

in advance, during the date, and on the stage for the

theatre‘s Hallowe‘en Jamboree. Situated so that the house

can be seen as far away as three blocks, Eddie rigged

up an 80-foot valence transparency to take advantage of the

distance in attracting added attention.“ (...)

      Loew‘s State, 220 Weybosset Street, Providence.


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