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His Trysting Places Clippings 26/42

Reel Life, New York, December 5, 1914.

Manager Otto L. Meister (at left). of the Vaudette Theater,

Milwaukee, Wis., and His Novel Advertising of Keystones, Which

Are Shown Every Day in the Year at This House

(...) Reel Life, Dec. 5, 1914

& Waiting Their Turn at the Vaudette Theater, Milwaukee,

Wis., Which Runs a Keystone Every Day of the Year

(...) Photo, Reel Life, Dec. 26, 1914

& IT‘S wonderful what a good lobby display

will do. Especially, if it features a popular brand – Keystone, for

instance. Which is our principal excuse for printing the

picture that appears on this page. Some time ago REEL LIFE

printed a picture of Otto L. Meister, manager of the

Vaudette Theater, Milwaukee, Wis., standing alongside

of the monster figure of Charles Chaplin, the popular

Keystone star, which has just been erected in front of the house.

The accompanying picture shows the crowd waiting

for their turn to get in and see the screen counterpart of the

,iron giant‘ in front. According to Manager Meister,

this is a fair sample of what has been happening daily since

he had the ,super-Chaplin‘ put up. It might be

added that the Vaudette shows a Keystone comedy every

day in the year, using the first-run service on all

the two reel releases, which are repeated several times

each week.

(...) Reel Life, Dec. 26, 1914

„Attracting a record-breaking crowd“

Editorial content. „Otto L. Meister, manager of the Vaudette

Theater, Milwaukee, Wis., has some original ideas

about advertising, as may be seen from the picture which

appears on this page. Mr. Meister, who is standing

at the left in the picture, is a believer in Keystone moneymaking

as well as laughmaking qualities and runs a Keystone

comedy every day in the year at the Vaudette, contracting for

first run service on the two-reel releases, which

he repeats several times during the week. The figure of Charlie

Chaplin, which he had made out of sheet metal,

stands twenty-two feet high in his lobby, and was meant

of attracting a record-breaking crowd the first day

it was put out.“

      Vaudette Theater, 183 South 3rd Street, Milwaukee.

      His Trysting Places is

      released by Keystone Nov. 9, 1914.

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