The Kid 1920 1922 next previous
The Kid Clippings 143/268
New York Times, New York, February 14, 1921.
The Strand quartette and one additional actor were
used in Joseph Plunkett‘s presentation of „The Kid“ at the
Strand theatre, New York.
(...) Photo, Exhibitors Herald, March 12, 1921
& New York Strand Prologue for „The Kid“
Produced With Quartette and Simple Set
„The Kid“ is a box office picture.
The records established by Charles Chaplin‘s First
National feature in Chicago and elsewhere are ample
proof of that statement.
The natural tendency, unfortunately, is to „let down“
on exploitation in such cases. Too many exhibitors
take the stand that a real box office attraction doesn‘t require
presentation or other special endeavor in its behalf.
There are interesting exceptions to the rule.
JOSEPH PLUNKETT, managing director of the Strand
theatre, New York, was familiar with the records
established with the picture prior to the opening of the Strand engagement. He proved himself an exception to the
exhibitorial rule in giving it full benefit of his demonstrated
presentation ability. Accompanying illustrations show
the stage setting used at the Strand and the players employed
in the prologue.
The Strand quartette and one additional player were
used in the prologue. The two views of the stage
feature presented herewith serve amply for purposes
of adaption.
Adaption is the important thing. It is to show American
exhibitors how the picture was presented at the
Strand, in order that they may see the wisdom of using like
methods, that this story is written.
The Strand setting was such as the majority of exhibitors
will have little difficulty in duplicating. Many of them
now have stock scenery which may serve as it is or with
slight alteration.
The prologue may take whatever form is commensurate
with the talent available. A straight musical program
by a male quartette attired in keeping with the atmosphere
of the play will be found effective. Whatever elaboration
may be possible under local conditions will, of course, heighten
the value of the presentation.
In whatever manner the prologue is staged, the picture
will impress more forcibly because of its use.
A production which drew big business to the Randolph
theatre, Chicago, a downtown house, for seven
weeks, without presentation of any sort other than organ
accompaniment, unsupported by short subjects,
may be expected to surpass even that enviable record
by a considerable margin if given the benefit
of the best auxiliary features at the exhibitor‘s command.
„The Kid“ can carry the burden of entertainment
unaided. But that is not a valid reason why it should be forced
to do so.
Every exhibitor should extend himself in its behalf.
If presentation heightens the effectiveness
of a mediocre feature, how much more worth while
must it be in connection with a feature
of demonstrated merit.
The point is one that should be missed by no showman
who attaches proper importance to the program
of the motion picture theatre as an entertainment institution.
(...) Exhibitors Herald, March 12, 1921
& At the Strand next week the Charlie Chaplin picture,
„The Kid,“ will be held over, as will also the Strand
Male Quartet as the chief attraction of the music program.
(...) New York Tribune, Feb. 9, 1921
„We hold this wonderful picture one more week“
Advertisement. „Mark STRAND
A National Institution“ (...)
„Direction Jos. Plunkett
Second Week All Precedents Broken!!
Despite the Strand‘s fixed policy – and to accommodate
thousands of disappointed patrons – we hold this
wonderful picture one more week
Positively Last Week
CHARLIE CHAPLIN
In His Masterpiece
,THE KID‘
Six Reels of Joy
A First National Attraction“
In a box: „First performance at noon
Special showing nightly at 11:10.“
Strand Theatre, Broadway at 47th Street, New York.
The Kid is pre-released by First National
in New York February 7, 1921.
Redaktioneller Inhalt
The Kid 1920 1922 next previous
