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The Kid Clippings 178/268

Motion Picture News, New York, March 26, 1921.

Majestic Theatre, exterior by day, La Crosse, Wis.,

undated, La Crosse Public Library

& Man with placard I HAVE BEEN LOOKING FOR

2 DAYS for the Kid – Ballyhoo for „The Kid“ used by the Majestic theatre, La Crosse, Wis.

(...) Photo, Motion Picture News, March 26, 1921

„Well, you didn‘t see him or you would remember him“

Editorial content. „Friese‘s ,The Kid‘ Exploitation“ (...)

      Several days before the picture was scheduled to play,

Mr. Friese had a man dressed as shown in the

accompanying cut, but without the placard on his chest,

walking the streets of La Crosse, and acting

in a very peculiar manner. He would stop the people he met

on the street with these words: ,Have you seen

the Kid?‘ If the one addressed said, ,What Kid?‘ he would

then reply, ,Well, you didn‘t see him or you would

remember him.‘“ (...)

      Majestic Theater, 514 Main Street, La Crosse.

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