The Kid 1920 1922 next previous
The Kid Clippings 184/268
Exhibitors Herald, New York, April 2, 1921
Majestic Theatre, exterior by day, Kalamazoo, Michigan,
undated, waterwinterwonderland.com
& Nothing was omitted in the decoration of the interior of the
Capitol (before Majestic) Theatre, Kalamazoo, Mich.,
in the attempt at making it a talking point of all America.
(...) Exhibitors Trade Review, March 28, 1925
& WAIT FOR THE KID? – Samples of teaser ad copy used
by W. Griffith Mitchell, manager of the Majestic theatre,
Kalamazoo, Mich., in advance of his showing of „The Kid“
(...) Photo, Motion Picture News, March 26, 1921.
& Charles Chaplin in „THE KID“ Window Display in Kalamazoo
(...) First Photo, Exhibitors Herald, April 2, 1921
& Charles Chaplin in „THE KID“ Window Display in Kalamazoo
(...) Second Photo, Exhibitors Herald, April 2, 1921
& Three Weeks Campaign on ,The Kid‘
Mitchell In Kalamazoo Lights Up Cut-Out And
Puts Phonograph Records On Magnovox
AN electrically lighted 24-sheet cut-out of Charlie Chaplin
and Jackie Coogan, placed at a prominent place atop
the theatre building, and a Magnovox, mounted on the marquise,
helped make the engagement of The Kid one of the biggest
in the history of Kalamazoo theatricals.“ (...)
„,I started the campaign three weeks in advance,‘
explained Mr. Mitchell, ,by using stickers, ,Wait
for the Kid.‘ These covered every automobile windshield my men
could find in the city and after the machines were taken
care of I saw to it that every pole, telegraph, or hitching post and
every building or fence that presented the least
possibility, was plastered with a similar statement.“
(…) First National Franchise, New York, April 15, 1921
„The excellent window displays“
Editorial content. „The Kid Proves Faith
In Theatre Exploitation
W. Griffith Mitchell, manager of the Majestic theatre,
Kalamazoo, Mich., added importantly to the
exploitation history of The Kid, Charles Chaplin‘s First
National attraction, when he reported the excellent
window displays shown in accompanying illustrations.“ (...)
Majestic Theatre, 138 East South Street, Kalamazoo.
Same photos in Moving Picture World, March 26, 1921.
Redaktioneller Inhalt
The Kid 1920 1922 next previous
