The Pawnshop Clippings 66/99
Moving Picture World, New York, January 13, 1917.
Emery‘s Cafeteria, Basement Rex Theatre,
257 South State Street, Salt Lake City, Utah, undated,
postcard in color, Card Cow
& WHEN Robert Saunders, live wire manager of the Rex
Theater in Salt Lake City, Utah, booked Charlie
Chaplin‘s success, „The Pawn Shop,“ at his house, he bought
him $15 worth of paint and labor and got him the front
of a pawn shop painted on a piece of canvas large enough
to stretch across the front of his house. In addition
h set some old trunks, jewelry and clothes around the lobby.
The additional business he did the first night more
than payed for his display, and it attracted a lot of attention
to his house.
The Rex Theater is one of the houses controlled by the
Swanson Theater circuit, which also owns the Liberty
and American Theaters, the latter of which is accounted one
of the very finest picture theaters in the United States.
H. E. Ellison, general manager of the Swanson Theater
Circuit, claims „Behind the Screen“ to be Chaplin‘s
greatest hit. This picture just finished a very successful run
at the American Theater.
(...) COMMENTS FROM EXHIBITORS
Theatre owners give their ideas on Mutual productions
they have shown, Reel Life, Dec. 16, 1916
„Worth the price it costs“
Editorial content. „Opened a Pawnshop.
The Rex theater, Salt Lake City, Utah, turned its lobby
into a pawnshop when they played the Chaplin film
of that title, and Robert Saunders, the manager, says that
the cost was about 415. It costs more than that to open
the average pawnshop. The picture gives an idea of the lobby,
the painting being done on a false front. Mr. Saunders,
in the interest of record, is the man in the black overcoat. The more sporty light one is worn by the branch manager of
Mutual, J. L. Frazier. In most places the front will cost in excess
of the price named, but it makes a good lobby. Anything
that will change the lobby is worth the price it costs in the extra
business it will bring.“
Rex, 253 South State Street, Salt Lake City.
The Pawnshop is
released by Mutual October 2, 1916.
The Pawnshop first run see
American Theatre, 241 South Main Street, Salt Lake City.
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