The Count Clippings 32/50
M. Kashin, Motion Picture News, New York, October 14, 1916.
Maurice A. Kashin‘s Broadway Theatre, exterior by night,
marquee Mrs. Charles Chaplin (Mildred Harris) in „Borrowed
Clothes“ and Mr. Charles Chaplin (himself) in „Shoulder
Arms“, New York – ‘TWILL BE YOUR UNIQUE PLEASURE
TO SEE MR. & MRS. CHARLES CHAPLIN ON THE
SAME PROGRAM Exact reproduction of an invitation which
was sent to a selected list of patrons enlarged and
placed over the main entrance
(...) Photo, Moving Picture Weekly, Dec. 7, 1918
„Giving It an Element of Interest“
Editorial content. „Making Your Lobby Displays
Pull Possible Patrons
By M. Kashin
IN appealing to possible patrons who daily pass your doors
I have found that the lobby display, worked out to its
finest detail, will bring more results than any other form of
advertising to which an exhibitor could resort.“ (...)
„The inserts appearing herewith are reproductions
of a front which I recently made featuring Charlie
Chaplin in „The Count.“ The theatre which used this advertising
display secured most satisfactory results from
every point of view.“ (...)
„Giving It an Element of Interest
The flatiron which Charlie Chaplin holds in his hand was cut
from a piece of ordinary pine. The figure of Chaplin
himself was made from cardboard, braced with one-inch strips.
The figure of Charlie‘s blonde friend was borrowed
from a cloak store. The head appearing in the window was of
paper.
As I have described this display, it would indeed be a very
unattractive advertisement. Realizing this, I resorted to
the use of a small motor and arranged a very simple mechanical
device, whereby the iron traveled at short intervals
across the pressing board, carrying with it Charlie‘s arm, the
elbow and wrist of which I had pivoted with small rivets,
giving it free action.“ (...)
Midway Theatre, 1229 Boulevard St-Laurent, Montreal.
The Count is released
by Mutual September 4, 1916.
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