The Count Clippings 31/50
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M.Kashin, Motion Picture News, New York, October 14, 1916.
Kashin‘s Lobby of Midway Theatre, Montreal, Showing
Banner Special Stage Set in Center of Lobby and
Crowds Attracted by This Novel Display With Moving
Figure Representing Charlie Chaplin Taking
Moving Pictures of His Stageheads „Behind the Screen“
(...) Motion Picture News, Nov. 16, 1916
& M. Kashin
(...) Portrait, Motion Picture News, Sept. 30, 1916
& IN MOTION PICTURE NEWS, issue of October 14, I offered
an article describing a „front“ on „The Count,“ featuring
Charlie Chaplin. In reading it and wondering why such a front
would attract patronage, you may no doubt have come
to the conclusion that the amusing and ridiculous features of this
display had much to do with its success.
That may be true. The ridiculous and amusing
always do appeal to people who, to a large
extent, are seeking these two qualities in pictures.
(...) Motion Picture News, Nov. 4, 1916
„Giving It an Element of Interest“
Editorial content. „Making Your Lobby Displays
Pull Possible Patrons
By M. Kashin
IN appealing to possible patrons who daily pass your doors
I have found that the lobby display, worked out to its
finest detail, will bring more results than any other form of
advertising to which an exhibitor could resort.“ (...)
„The inserts appearing herewith are reproductions
of a front which I recently made featuring Charlie
Chaplin in „The Count.“ The theatre which used this advertising
display secured most satisfactory results from
every point of view.“ (...)
„Giving It an Element of Interest
The flatiron which Charlie Chaplin holds in his hand was cut
from a piece of ordinary pine. The figure of Chaplin
himself was made from cardboard, braced with one-inch strips.
The figure of Charlie‘s blonde friend was borrowed
from a cloak store. The head appearing in the window was of
paper.
As I have described this display, it would indeed be a very
unattractive advertisement. Realizing this, I resorted to
the use of a small motor and arranged a very simple mechanical
device, whereby the iron traveled at short intervals
across the pressing board, carrying with it Charlie‘s arm, the
elbow and wrist of which I had pivoted with small rivets,
giving it free action.“ (...)
Midway Theatre, 1229 Boulevard St-Laurent, Montreal.
The Count is released
by Mutual September 4, 1916.
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