The Count Clippings 30/50
M. Kashin, Motion Picture News, New York, October 14, 1916.
CHARLIE THE COUNT CHAPLIN – The Midway Theatre,
Montreal, with the Entire Front Devoted to a Display, Designed by Kashin, on Mutual‘s „The Count,“ with Charlie Chaplin
(...) Photo, Motion Picture News, Oct. 14, 1916
& COUNT CHARLES DE CHAPLIN Now Busy Let Charlie
Im-Press Your Face With Smiles And Let Him
Remove The Wrinkles Worry From Your Forehead
– Close-up of the Centerpiece in the Lobby Display of the
Midway Theatre, Montreal, While Showing Mutual‘s „The Count,“
with Charlie Chaplin
(...) Photo, Motion Picture News, Oct. 14, 1916
„Giving It an Element of Interest“
Editorial content. „Making Your Lobby Displays
Pull Possible Patrons
By M. Kashin
IN appealing to possible patrons who daily pass your doors
I have found that the lobby display, worked out to its
finest detail, will bring more results than any other form of
advertising to which an exhibitor could resort.“ (...)
„The inserts appearing herewith are reproductions
of a front which I recently made featuring Charlie
Chaplin in „The Count.“ The theatre which used this advertising
display secured most satisfactory results from
every point of view.“ (...)
„Giving It an Element of Interest
The flatiron which Charlie Chaplin holds in his hand was cut
from a piece of ordinary pine. The figure of Chaplin
himself was made from cardboard, braced with one-inch strips.
The figure of Charlie‘s blonde friend was borrowed
from a cloak store. The head appearing in the window was of
paper.
As I have described this display, it would indeed be a very
unattractive advertisement. Realizing this, I resorted to
the use of a small motor and arranged a very simple mechanical
device, whereby the iron traveled at short intervals
across the pressing board, carrying with it Charlie‘s arm, the
elbow and wrist of which I had pivoted with small rivets,
giving it free action.“ (...)
Midway Theatre, 1229 Boulevard St-Laurent, Montreal.
The Count is released
by Mutual September 4, 1916.
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