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Los Angeles Evening Express, L. A., Cal., July 4, 1925.

Photo SID GRAUMAN VISITS CHARLIE

CHAPLIN ON LOCATION

The Gold Rush Program, Egyptian Theatre, Los Angeles,

1925, California State Library

& GRAUMAN‘S EGYPTIAN THEATRE (...)

Manager for Mr. Grauman...   SAM MYERS

Musical Director...   GINO SEVERI

Technical Director...   GEORGE ORMSTON

Publicity Director...   HARRY HAMMOND BEALL

Assistant Publicity Director...   ROBERT M. FINCH

Art Director...   GEORGE F. HOLL

Superintendent...   H. RUSSELL STIMMEL

Exploitation...   GEORGE ARTHUR BOVYER

Librarian...   ORRIS LUSHER

Scenic Artist...   FREDERICK ROBINSON

Stage Carpenter...   WILLIAM DAVIES

Chief Electrician...   GEORGE M. SMITH

Chief Projectionist...   E. W. APPERSON

Organist...   JULIUS K. JOHNSON (...)

The Gold Rush Program, Egyptian Theatre, Los Angeles,

1925, California State Library

& CHARLIE CHAPLIN IN „THE GOLD RUSH“ –

GRAUMAN‘S EGYPTIAN.

(...) Photo, Los Angeles Evening Express, July 4, 1925

& GRAUMAN‘S EGYPTIAN Hollywood

      Enjoy the Thrills and Chills of the Frozen North

      in America‘s Coolest Playhouse!

Laugh through 10 joy-packed parts of Charlie Chaplin‘s

epical comedy of Arctic snows – (...)

      Charlie Chaplin

      In „THE GOLD RUSH“

(...) Los Angeles Evening Express, July 4, 1925


„As the iridescent lights wane“

Editorial content. „FROSTY AIR IS STAGE FEATURE

      Exhibitors of motion pictures since the industry

was an infant have recognized the value of auditory appeal

by music to augment the eye entertainment on

the screen, but Sid Grauman is the first to carry the idea 

of appealing to all the emotions to the third sensibility

of bodily temperature.

      After he made ready to present The Gold Rush, Charlie

Chaplin‘s 10-part comedy-drama of Alaska, in

Grauman‘s Egyptian Theater, he called to his aid a group

of refrigeration experts to view his prologue spectacle

of the land of the midnight sun.

      They arranged for gusts of cold air to reach the audience,

viewing icy cliffs and swirling snow on the stage

to enhance the effect produced on their visual organs

by panoramas of the Yukon, at the same time

adding to their comfort.

      Opening with a brilliant spectacle of mighty ice and

snow cliffs with igloos in the foreground, the

prologue first presents Eskimos in a quaint dance.

      Ushering in a snowstorm, a frost sprite

in the person of Lillian Powell, appears and performs

a novel conception of the balloon dance amid

the falling flakes.

      The Northern lights send out their darting beams,

and as if by magic, from the icy floor arise

beautiful maids in fascinating costumes of crystal to fade

from the stage as the iridescent lights wane.“

     The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.


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