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The Gold Rush Clippings 195/363

Rosalind Shaffer, Chicago Tribune, July 5, 1925.

Grauman‘s Egyptian, exterior by night, Los Angeles

– The long view down the forecourt for the double premiere

of Mary Pickford‘s Sparrows and the Douglas

Fairbanks feature „The Black Pirate“ in 1926, Los Angeles

Public Library

& Douglas Fairbanks, Mary Pickford, Gloria Swanson,

Marion Davies, Charles Chaplin and Claire

Windsor on a composite photo of The Gold Rush

gala opening, Los Angeles 1925

& Charlie Chaplin‘s „The Gold Rush“ drew celebrities

to Grauman‘s Hollywood Egyptian theatre for

the premiere of the United Artists release. Left to right:

Mrs. Harold Lloyd, Mr. Lloyd, Marion

Davies, Sid Grauman and Gloria Swanson.

(...) Photo, Exhibitors Herald, Aug. 1, 1925


„Mr. Curry confided to a friend the depth of his disappointment“

Editorial content. „All the Old Guard of Movieland

      Sees Chaplin Premiere

      By Rosalind Shaffer.

      HOLLYWOOD, Cal. – (Special Correspondence.) –

Charlie Chaplin‘s opening of his new picture, The Gold Rush,

at Sid Grauman‘s Egyptian theater brought out all

of the old guard of the movie world, not to mention all the

younger luminaries and small fry.

      Masses of people held in check by ropes and squads

of police filled the long court in front of the theater

to watch the celebrities alight from their motors and walk down

the long roped lane to the theater door.

      The street was a solid mass of 15,000 people for a block

in either direction from the theatre doors.

      Names of the stars present will explain the enthusiasm

of the Hollywood folk who stood on nail kegs, boxes, chairs, and

each other*s toes to peek.

      Gloria Swanson, in a gown of georgette, shading from

pale pink to deep rose, made with a low waistline, wore

a girdle of georgette rose. A cape made of all shades of rose

georgette in petals and flowers accompanied her gown.

She wore rose satin slippers and hose.

      *   *

      Old Time Friends.     

      Mary Pickford and Douglas Fairbanks were there,

friends of Chaplin since the old days when all three were

becoming famous. Mary wore a silver lace gown,

straight bodice with full flounced skirt, and an apple green

velvet cape with green and white ostrich collar.

      Mabel Normand, in a white chiffon gown with square

décolleté and bodice of brilliants and sequins,

white silk cape with white ostrich collar and three orchids

on her shoulder, wore a tiara of brilliants in her dark

hair to do honor to her old teammate at the Sennett studio

where she and Charlie worked in early comedies

together. She was accompanied by Paul Bern, the director,

and the applause on her entry was second only

to that accorded Charlie himself.

      Tom Mix, in a white tuxedo, was the sartorial sensation

of the men. Mrs. Mix wore a dark green silk wrap with

an ermine collar over a Francis model in pale green and white

chiffon with rhinestones occurred on her recent visit

to Paris.

      Bill Hart, looking like a nice, quiet, elderly schoolmaster

with his pince nez, came with King Baggot, who is to direct Bill‘s forthcoming picture.

      Leatrice Joy, with her black bobbed hair slicked down

tight, wore a silver coat with Mandarin collar over a Chinese red

gown, and was all smiles and pep as she visited friends

from seat to seat during the intermission.

      A pleasant family party including Norma Talmadge

and Gene O‘Brien, Constance and Buster Collier, and Mrs.

Peg Talmadge, sat behind Hart and Mabel Normand.

      *   *

      Treats for Spectators.    

      Alma Rubens, with Ricardo Cortez, sat with Marion Davies.

Alma was striking in corn color chiffon with a petal skirt

and chiffon wrap to match in ermine collar and cuffs. Marion

wore white silk lace over flesh color chiffon with a gold

brocade wrap trimmed in white fox.

      Rudolph Valentino was accompanied by his wife,

Natacha Rambova, looking exotic in a Persian green satin

turban, her hair braided in large bosses over her ears.

A cloth of gold dress was accompanied by gold slippers and

stockings and a vari-colored shawl, the ground of gold

and the embroidery in rich shades.

      Bob Leonard escorted Getrude Olmstead, who

wore a glacier blue chiffon frock and a summer ermine wrap.

      Mr. and Mrs. Harold Lloyd, Mr. and Mrs. Cecil

DeMille, Mr. and Mrs. Jack Holt, Alice Joyce, Laura Laplante,

Agnes Christine Johnston, the writer; Sally O‘Neal,

Louise Dresser, Claire Windsor, and many others kept the

spectators buzzing.

      *   *

      Stars in the Prologue.

      An elaborate stage prologue presented the atmosphere

for Charlie‘s picture. A novel presentation of celebrities

present was accomplished by unreeling a special movie showing

a procession of stars in specially acted incidents

with Fred Niblo as master of ceremonies, both in film and

on the stage.   

      Rudolph Valentino i the screen introduction was presented

in a bathing suit and bathrobe as an oceanside victim

of auto thieves. At this point a noise of running feet in te aisles

attracted attention to a racing figure which was Rudy,

sure enough, in a bathrobe. Niblo reproached the sheik for

appearing in such a costume, whereupon Rud

nonchalantly unpeeled the checkered robe and revealed

the proprieties of a tuxedo.

      During the showing of Chaplin‘s picture hilarious applause

greeted favorite bits of Charlie‘s fun making. When it was

over the comedian got an ovation and thanked the audience

from the stage. The trim, tawny mustache he has

been wearing is gone, and Charlie appeared smooth shaven.

      Chaplin‘s audience included William E. Curry,

grandfather of Lita Grey, who was Charlie‘s leading lady in

The Gold Rush, until she married him last November.

At the intermission old Mr. Curry confided to a friend the depth

of his disappointment at seeing Georgia Hale instead

of Lita in the screen triumph he had anticipated for his 17 year

old granddaughter.

      *   *

      Saturday Luncheon Parties.

      Saturday noon at the Montmartre saw the back wash

of the Chaplin premiere of the night before. Charlie

himself, with Douglas Fairbanks, Henri D‘Arrast and Robert

Frazer, were having a bachelor lunch party. Charlie

wore a snappy sports outfit, white buckskin shoes, white serge

trousers with a black hair line, and a form fitting khaki

coat. He received visits from many admirers at his table.“ (...)

      Also in Daily News, New York, July 5, 1925.

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.


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