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Gladys Hall / A. W. Fletcher, Motion Picture, N. Y., Jan. 1923.

Goldwyn to Release „Mad

Love“ on March 4th

Goldwyn‘s Pola Negri picture, Mad Love, will be released

on March 4. The first print of the picture, edited

and titled by Katherine Hilliker and H. H. Caldwell, has just been

received and shown at Goldwyn headquarters, and

was accorded an enthusiastic reception. Mad Love will receive

its premiere at the Capitol theatre, New York, about

the time of its national release date.

(...) Motion Picture News, Feb. 24, 1923

& Kissing Contest Put Across in

Campaign on „Mad Love“

Springfield, Mo. – A unique „Kissing Contest“ was

one of the features of the exploitation campaign on Mad Love

at Landers‘ Orpheum theatre put over by Keaton Franklin,

exploitation director for the Barbour Enterprises. The

„Kissing Contest“ was put across with the Matthews-McConnell

Drug Co. In the window of the store was a card

stating that Pola Negri claimed the distinction of giving

the most perfect kisses. A card showing the

impression of her lips was displayed. The „contest“ idea was

that local girls should imprint impressions of their

lips on similar cards; the girls whose lip impressions were

nearest like those of Pola Negri were given tickets

to the picture. The theatre newspaper advertising called

attention to the contest. A large carton of candy

kisses was placed on the cigar case of the city‘s leading cafe,

with a card which read: „Steal a kiss from Pola Negri

and see her in Mad Love on the same program with Charlie

Chaplin at the Landers Orpheum.“ A Chaplin comedy

was run with the Negri film.

(...) Motion Picture News, June 2, 1923

„He is ze great artist“

Editorial content. „We interview Pola Negri“

      Five photos.

      „WE... Gladys Hall and Adele Whitely Fletcher

      Pola Negri... i. e. The Countess Chaulpez

      Extras... Maids, secretaries, hotel clerks, bellboys and

      other aids to royalty“ (...)

      G. H. (remembering rumors which have connected the names

of Madame Negri and Charlie Chaplin):

      Which man do you like best on the screen?

      Pola Negri (frankly):

      Ah, Charlie Chaplin. He is ze great artist. And as just ze man –

he is great, too. When I get to California I see him again...“ (...)

      See also Hall/Fletcher, We interview Charlie Chaplin,

      Motion Picture, Feb. 1924.

Redaktioneller Inhalt

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