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Motion Picture News, New York, August 1, 1925.

MACK SWAIN in LOVING MEMORY

Former Title AMBROSE‘S FIRST FALSEHOOD

Produced by Mack Sennett

(...) Motion Picture News, Dec. 14, 1918

& The Gold Rush Scene

& MACK SWAIN

      began his theatrical career in Salt Lake City at the age

of eleven. He became a famous vaudeville comedian,

leaping from success there to a scream of popularity as the indescribable „Ambrose“ of the Keystone collection

of comedy. Swain‘s comedy is a thing absolutely of his own

invention.

(...) Photo, Photoplay, June 1915

& Mack Swain, veteran comedian, essays a new type of role

in Chaplin‘s The Gold Rush (United Artists). Swain is now in New York

on a visit with his family.

(...) Photo, Motion Picture News, Aug. 1, 1925

      Mack Swain in The Gold Rush Still, detail.

& On Broadway (...)

      Next Week (...)

      Mark Strand – „The Gold Rush“

(...) Film Daily, Aug. 10, 1925

& Negotiations were concluded definitely last week for the

showing of the newest Chaplin comedy „The Gold

Rush“ at the Strand in August. The exact date of the premiere

will be announced later by Manager Joseph Plunkett.

      The original plan of Chaplin and the United Artists was

to lease a legitimate theatre and show „The Gold

Rush“ at legitimate prices. In London, Paris, Los Angeles

and other places the production will be given such

showings. In speaking of the change of plans for New York,

Arthur Kelly, the personal representative of Mr.

Chaplin, said:

      „Mr. Chaplin, however, decided to honor the Mark Strand

theatre with the premiere presentation and at the

usual Mark Strand popular prices because it was at the Mark

Strand that all his other comedies were given their

first presentations with such great success. Mr. Chaplin‘s

,The Kid‘ incidentally holds the house record,

and, in fact, the Broadway record for gross receipts.“

(...) Free Food to Bring Biggest A. M. P. A.

Turnout (...) Chaplin Film to Play Strand By JOHN S. SPARGO, Exhibitors Herald, July 11, 1925


„His first glimpse of Manhattan

Editorial content. Premiere Dates Set for ,The Gold Rush‘

      FURTHER dates for premiere showings of The

Gold Rush were announced his week by the Charles Chaplin

offices in New York. The opening at the New York

Mark Strand on Sunday, August 16, will be preceded by a special

midnight showing the night previous, it was announced.

This will be attended by the press and will also be open to the

public in certain parts of the house. Chaplin has promised

to be in attendance.

      Chaplin plans to leave for Europe soon after to arrange

the details of the premieres there. The Gold Rush

will open at the Tivoli in London on September 15th; at the Salle Marivaux in Paris on September 16th; and at a leading

theatre in Berlin early in October.

      Mack Swain, who essays a new type of role in this picture,

was a New York visitor this week with his family.

Despite his twelve years on the screen and 22 years on the

legitimate stage, it was his first glimpse of Manhattan.“

     The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.


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