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Edwin T. Schallert, Motion Picture News, N. Y., August 8, 1925.

EDWIN SCHALLERT

(...) Variety, Aug. 19, 1925


„Good for any theatre in the land“

Editorial content. „Variety Is Keynote In Coming

      Season‘s Productions

      Hollywood Seeking To Broaden Theatre Audience

      By Edwin T. Schallert, Los Angeles Times“ (...)

      „Comedy still holds its own as a salient force in all picture

making. It will probably be used to brighten and

humanize the romantic enterprises that are now forging into

the foreground. Charlie Chaplin has demonstrated

that unusual outdoor settings can prove attractive in comedy,

as well as serious, in his production of The Gold

Rush. A considerable interest in this picture is due to the fact

that he made it with the suggested background

of Chilcothe pass.

      The reaction to The Gold Rush, especially of the stars

and directors, has been unusually favorable,

and the public has been crowding to the presentation

at Grauman‘s Egyptian Theatre ever since the

opening. Everybody seems to enjoy the experience of being

able to laugh consistently for more than two hours.

The ,epical,‘ or ,deeply significant‘ phases of the Chaplin

production, if it has such, do not appear to matter

particularly so long as everyone can enjoy himself thus

agreeably while in the theatre. The Gold Rush also

offers several very telling touches of Chaplin pathos, and

while I do not believe that the picture, as a whole,

is artistically on a par with those Chaplin classics, A Dog‘s Life, Shoulder Arms or The Kid, it is nevertheless great

entertainment.“

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.


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