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Mordaunt Hall, New York Times, N. Y., August 17, 1925.

Carl Edouarde, musical director, who also celebrates

his eleventh anniversary this year.

(...) Photo, Tenth Anniversary at Mark „Strand“,

Exhibitors Trade Review, April 18, 1925

& MUSIC IS THE POWER BEHIND THE SCREEN (...)

The Solution Is The Printed

MUSIC SCORE (...)

Read what Carl Edouarde, Conductor at the Strand Theatre,

New York, thinks of them.

It gives me great pleasure to state that I have used

the musical scores of the Paramount Feature Films with

marked success, and find them admirably adapted

and practically arranged for the orchestras to be found

in theatres of the average exhibitor.

G. SCHIRMER New York

(...) Moving Picture World, July 15, 1916

& Strand, exterior by night, marquee DOUGLAS FAIRBANKS

The Three Musketeers, New York

(...) Motion Picture News, Sept. 10, 1921

& Strand, lobby, New York

(...) Photo, Motion Picture News, Nov. 17, 1928

& Strand, stage setting with organ beneath orchestra, New York

New York‘s Strand Theatre‘s Setting for The Better ‘Ole,

Distributed by World Film.

(...) Photo, Moving Picture World, March 8, 1919

& Strand, stage setting, New York

Hurricane‘s Gal, First National attraction of colorful content matter, was effectively presented at the New York Strand.

(...) Photo, Exhibitors Herald, Aug. 19, 1922


„It was a proud night for Chaplin“

Editorial content. „Charlie Chaplin´s New Comedy.“ (...)

      „The great host of spectators that attended the midnight

presentation on Saturday at the Mark Strand of Charlie

Chaplin‘s delightful comedy, The Gold Rush, was convincing

proof that a large contingent of New Yorkers is never

too tired or too hot to laugh. Quite a number of persons in the

interesting gathering had deserted the cool of the

country and not a few of them had already been to one show

that night.

      Just before the curtain went up on the prologue

there was a wave of applause and people stood up behold

the little film fun-maker struggling along the aisle,

greeting old friends and being introduced to scores of people.

He was a little nervous and appeared to be much

relieved when he reached his seat in the body of the theatre.

No sooner were the lights switched on after the finish

of the picture – at twenty minutes past 2 o‘clock yesterday

morning – than the enthusiastic assembly appealed

vociferously for a speech from the author-actor, and Mr. Chaplin,

escorted by two friends, went to the stage and thanked

the audience, ending his brief talk by saying that he was very

emotional.

      It was a proud night for Chaplin, as while he sat

looking at the picture and listening to Carl Edouarde´s orchestra

he was not insensible to the chuckles und shrieks

of laughter provoked by his own antics on the screen. The joy

of the spectators testified to the worth of the picture,

on which he had worked for more than eighteen months.

      There is more than mere laughter in The Gold Rush. Back

of it, masked by ludicrous situations, is something of

the comedian‘s early life – the hungry days in London, the times

when he was depressed by disappointments, the hopes,

his loneliness and the adulation he felt for successful actors.

It is told with a background of the Klondike, and one

can only appreciate the true meaning of some of the incidents

by translating them mentally from the various plights

in which the pathetic little Lone Prospector continually finds

himself. It is as much a dramatic story as a comedy.

      Throughout this effort there runs a love story, and one

is often moved to mirth with a lump in one‘s throat.

Chaplin takes strange situations and stirs up tears and smiles.

He accomplishes this with art and simplicity, and in his

more boisterous moments he engineers incidents that at this

presentation provoked shrieks of laughter. You may

analyze some of them and think them absurd. They are, but

it does not alter the fact that you find yourself stirred

by the story, gripped by its swing and filled with compassion

for the pathetic little hero. You forget the ridiculous

garb of the Lone Prospector and he grows upon you as

something real.

      Chaplin obtains the maximum effect out of every scene,

and a fine example of this is where he stands with

his back to the audience. He is watching the throng in a

Klondike dancing hall, his little derby, his big shoes

and his cane. He is lonely, and with a hunch of the shoulders

and a gesture of his left hand he tells more than many

a player can do with his eyes and mouth. He is just thinking

of the girl Georgia, the dancing hall queen, who is

not even conscious of the presence of the little man who

adores her.

      Later Georgia and some other girls visit the funny little

tramp in his comfortless shack. She learns that this

strange little person loves her when she finds a torn photograph

of herself and a faded rose under the pillow of his bunk.

Georgia and her friends, in a mocking way, chat with the Lone

Prospector, but to his great joy they agree to be his

guests at supper on New Year‘s Eve in the shack. He is in such

an ecstasy of delight when they leave that he leaps

about the tiny place, hurling pillows into the air and literally

making the feathers fly. He sobers down when

Georgia returns for her gloves, but is oblivious to his ridiculous

appearance. His life is one of ups and downs, but

he goes forth with a will to earn what he can to make his

New Year‘s Eve party a success.

      This Lone Prospector shovels snow, which sequence

is reminiscent of the breaking of the windows in

The Kid. Finally the night of nights comes, and the Lone

Prospector lays the table for the supper. On Georgia‘s

plate he places a heart-shaped souvenir on which is inscribed,

,I love you.‘ A newspaper fancifully torn to make a pattern

serves  as the tablecloth. There are snappers, presents, but

above all a roast chicken. The tender little tramp looks

at the clock as he sits waiting at the head of the table, and

finally he falls asleep. There follows a dream sequence

of rare charm. The girls have arrived and the host is bubbling

with high spirits as he observes Georgia‘s pleasure

over the gifts. He has thought up something to amuse his

guests and at the psychological moment he tells

the girls that he will demonstrate the ,Oceana Roll.‘ The

ragged tramp, who incidentally at this juncture has

only one shoe, his right foot being wrapped in burlap, digs two

forks into two bread rolls and then proceeds to give

an amazing conception of a dance, using the rolls as feet,

the solemnity of his countenance suiting the dancing

action; it reminds one of a caricature with a huge head and

a tiny body. Eventually the little prospector awakens

from his wonderful dream to realize that Georgia and her friends

have disappointed him.

      In a preceding chapter our friend is quartered with

Big Jim McKay. They are both so hungry that the

little man suggests making a meal out of one of his shoes.

It may sound utterly absurd, but Chaplin extracts

unexpected comedy out of this idea. He boils the shoe, and

serves it as carefully as if it were a wonderful chicken.

He puts the shoe on a plate and gives Big Jim the sole with

the protruding nails, taking the upper for himself.

Big Jim gazes upon the portion put before him and decides

that he would sooner have the upper. Thereupon

Charlie treats the laces as if they were spaghetti, and when

he comes to eating the sole, he goes about it as if

the dish were a duck or a chicken. He eats the ,meat‘ from

the nails, and the audience roared with laughter

when Chaplin finds a bent nail and offers it as a wishbone

to Big Jim. 

      Then there is the part where Big Jim becomes half mad

with hunger, and in his delirious moments his little

companion fades out into a huge turkey. Big Jim is about

to slay what he takes to be a tempting bird, when

the image fades into Charlie. It happens again, and the

supposed bird runs out into the snow, and just as

the big man is about to shoot, the bird dissolves into his

little friend.

      In a subsequent struggle with the starved Jim, the little

prospector suddenly finds that his companion has

fled and that he is hanging on to the hind leg of a bear. Quick

as a wink Charlie seeks the gun he had hidden in the

snow and forthwith takes aim, fires. Then, instead of going out

to see if the bear is dead, he gleefully lays the table.

      Mr. Chaplin‘s acting in this film is more sympathetic than

in any of his other productions. Some persons may

think that he looks older in this picture, but this idea is caused

by the fact that as a hungry prospector Chaplin puts

black under his eyes to make them appear hollow. He does

not lose a single opportunity to impress a situation

upon the audience. It may only be the raising of an eyebrow,

the touching of his little derby, or the longing look

at the girl. The scenic effects are splendidly portrayed.      

      Under his astute and imaginative direction

Georgia Hale gives a most natural performance as Georgia.

Mack Swain is remarkable as Big Jim McKay

and Malcolm Waite is convincing as the sneering villain.

      Here is a comedy with streaks of poetry, pathos,

tenderness, linked with brusqueness and boisterousness. It is

the outstanding gem of all Chaplin‘s pictures, as it has

more thought and originality than even such masterpieces

of mirth as The Kid and Shoulder Arms.“

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.


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