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The Gold Rush Clippings 247/363

Exhibitors Trade Review, New York, August 29, 1925.

Broadway with Strand (above umbrella), exterior

by day, New York, 1943, Alte Bilder aus vergangenen

Tagen für Autofans, facebook

& Mark Strand (...) 3d Record Breaking Week

CHARLIE CHAPLIN in his latest triumph THE GOLD RUSH

Mark Strand Symphony Orchestra

(...) Brooklyn Daily Eagle, Aug. 30, 1925

& Announcing World Premiere Charlie Chaplin in „The Circus,“

Strand, New York, Jan. 7, 1928

& There are some wise folks in this business who

have been very sure that the long interval

between Chaplin pictures would be fatal to Charlie‘s

prestige with the fans. Right now they are

fairly busy trying to explain how it happened that The Gold

Rush promptly broke the Strand‘s house record and

provided an annoying problem for the traffic division of the police

department. That it is a great picture seems to be

the universal opinion. That it is a Chaplin, however, is even

more important. Because therein lies a box-office

value that may be a mystery to the envious, but that is none

the less tangible.

(...) Williard C. Howe, Editorial,

Exhibitors Trade Review, Aug. 29, 1925

& Charles Chaplin Smashed All Strand Records!

Some Trick.. Eh? 16141 People

Saw Me Here Sunday In (...) „A Dog‘s Life“ (...) COME EARLY

(...) Ad, Moving Picture World, May 11, 1918

„To accommodate the Chaplin crowds“

Editorial content. „Chaplin Smashes

      Strand Record

      ,Gold Rush‘ Tops 18,000 Paid

      Admissions

      Charlie Chaplin‘s The Gold Rush has broken

the box-office record of the Strand Theatre, New York, for a day‘s business, and bids fair to shatter the records

for a week‘s business and a long run in the bargain.

      On the opening Sunday the picture played to more than

18,000 paid admissions. The former Strand high mark

was also held by a Chaplin picture, The Kid, which played

the house in February, 1921, having the benefit

of cold weather, as against the heat of the first Sunday of

The Gold Rush.

      Joseph L. Plunkett, managing director of the Strand,

has put back the closing hour of the theatre.

The house runs an extra show, from 11 till 12:30 at night,

to accommodate the Chaplin crowds.“ (...)

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.

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