The Gold Rush 1923 1924 1926 next previous
The Gold Rush Clippings 310/363
Wilton W. Spencer, Exhibitors Herald, New York, Oct. 24, 1925.
CAPITOL
Starts Sunday
The Same Old Charlie!
Cane Trousers and Shoes
CHARLIE CHAPLIN
in „THE GOLD RUSH“
You‘ll Laugh
You‘ll Roar
You‘ll Scream
The picture you‘ve waited two years to see.
NO ADANCE IN PRICES
(...) Gazette, Montreal, Canada, Sept. 25, 1925
& Good-bye, Folks, Saturday Is My Last Day – You‘ll Have
To Hurry!
CHARLIE CHAPLIN
„The Gold Rush“ (...)
Capitol
(...) Gazette, Montreal, Canada, October 9, 1925
„It‘s a sure winner“
Editorial content. „The Theatre
A Department for Advertising in Spencer Report (...)
Showmen Are Using Much Gray Matter in the
Exploitation of Their Merchandise“ (...)
„Below there follows a report of Wilton W. Spencer, of the
Capitol theatre, Montreal, which reveals the manner
in which the latest release of Charles Chaplin was exploited
by the Capitol.
,Gold Rush‘ Campaign
A Shock to Montreal
(Prepared by WILTON W. SPENCER)
Not in a very long time has such a big campaign been put
over on a picture in Montreal, and in some of the things
done it is safe to say that it was all new to Montreal, in fact
new to the theatre world. Manager Dahn went after
the whole advertising and exploitation campaign with the
utmost care, remembering that Charlie Chaplin‘s last
picture in Montreal, The Pilgrim, was no record breaker.“ (...)
„Special Herald a Clever idea
A special Herald which was entitled ,What I Know About
Horses‘ caused quite a lot of comment, and everybody
remarked that it was a most clever idea of putting it over.
They were distributed on all the race trains.
Then the inside read: ,Nothing – But here you have inside
information on ,The Gold Rush Purse.‘ The entries
then followed, giving all the horses in that particular race. Then
it read next: ,Fregie Picks,‘ and gave the selection
of Montreal‘s favorite newspaper selector, ending ,and he knows.‘
It then went on to read: ,After winning yourself a good
bet, my best tip is to go and see Charlie Chaplin in The Gold
Rush at the Capitol next Sunday. It‘s a sure winner.‘“ (..)
Capitol Theatre, 890 Rue Sainte Catherine O, Montreal.
Redaktioneller Inhalt
The Gold Rush 1923 1924 1926 next previous