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The Gold Rush Clippings 332/363

Moving Picture World, New York, December 19, 1925.

Loew‘s Palace, exterior by day, marquee Pola Negri „Bella

Donna,“ Memphis, Tennessee

(...) Motion Picture News, June 16, 1923

„All the more unusual“

Editorial content. „Brown Introduces

      a New Orchestra

      George E. Brown, of the Palace Theatre, Memphis, put

in a new, and better, band recently, and knowing that

they could be made an asset to the house, he did it right. His

stunt probably will interest others who may make

a similar move.

      He selected The Gold Rush for the debut, feeling that

he could reach the largest number of persons through

these audiences. A trailer first introduced the band as a whole

and then each individual was announced separately

and stood in a spotlight and played the chorus of the number

the band was giving. This might not be practical in a

larger organization, but the personal introduction is feasible.

Now Brown has his orchestra pit filled with stars

instead of just musicians

      The idea of getting a new organization was to obtain

a body of players who could be featured, and the man will be

given occasional solos as part of the regular program

features.

      Eddie Hyman has made some of his players draw equal

to the stage acts, notably his xylophonist and pianist.

If you can do this, you can save money on your stage show

and still give the same satisfaction.“

      Loew‘s Palace, 81 Union Avenue, Memphis.

Redaktioneller Inhalt

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