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The Gold Rush Clippings 63/363

S. L. Rothafel, Radio Broadcast, Garden City, N. Y., Oct. 1923.

Strand, auditorium, New York

(...) Photoplay, April 1915

& Rialto, exterior by day, marquee Buster Keaton

in Our Hospitality, New York

(...) Exhibitors Herald, March 1, 1924


„My own type of presentation

Editorial content. „A Bit About Myself

      The Story of the Early Struggles, Varied Experiences,

      and Final Success of a Man Who is Well Known

      to Thousands Who Listen to the Capitol Theatre Concerts   

      Broadcasted Through WEAF, WCAP and WMAF

      By ,Roxie‘ (S. L. Rothafel)

      Presentation Director, Capitol Theatre, New York

      In this helter-shelter life in which we find ourselves, our

minds are likely to focus almost exclusively on the

situation of the moment; we are wont to forget, in following

the pace of the present and preparing for the immediate

future, the varied joys of yesterday. As a rule, the bygone years,

in retrospect, are shaded to a great degree by the

incomparable brush of Father Time in a manner that blends

sadness and happiness into a picture of subdued color

and great beauty. The business of to-day renders the thoughts

of yesterday a pleasure that most of us can – or at least, do

– find little time for, despite the many blessings which a beautiful passing of years has showered upon us.“ (...)

      „My birthplace was Stillwater, Minnesota, a hamlet

made famous in song and story by some sage who attributed

to it the quality of running deep.“ (...)

      „After spending thirteen years in Stillwater, my family

moved to New York. We were folks of less than moderate means,

and the cost of our journey, coupled with my being rather

well set up for my years and having a healthy desire to put my

energies to work, culminated in my looking for a job.

After quite a search I was able to persuade John B. Collins,

who was then in business on 14th Street, that I would

be a valuable asset to his business as a cash boy. Perhaps

he was impressed by my earnestness, for he agreed

to hire me at the grand and glorious salary of $2 a week. After

the first week, however, he showed signs of impatience.

The end of the second week found me with my second $2 but

without a job.“  (...)

      „When I was still in my teens, I became a book-agent

and made myself a most unwelcome visitor at many homes.

I believed in the books I was offering for sale, felt sure

they would bring pleasure and profit to those who would read

them; but the reception extended me, as soon as the

object of my mission was made known, was a most frosty

negation.“ (...)

      „Like many another discouraged youth who finds

it hard to make an honest living and has no particular trade

or talent to fall back on, I joined the Marines.“ (...)

      „Fortified by this training, I undertook again what I had

found to be my hardest job. I became a comparatively successful

book-agent. My book peddling carried me into the coal

fields of Pennsylvania, and it was in Pennsylvania that I met

my wife-to-be.“ (...)

      „In a small town in Pennsylvania we were able to locate

room enough to accommodate a fair-sized audience,

behind a bar-room. The hall, as it was called, was used

for meeting purposes and it was supplied with camp

chairs by the local undertaker. Inasmuch as the same chairs

were used for meetings, funerals and our movie

enterprise, our performances were more or less movable

feasts, sandwiched in between the other uses for

the camp chairs.“ (...)

      „I went to Philadelphia after a job and was taken

by the Keiths. During my stay there, I originated and developed

what has come to be called twilight projection, which

is a system of subdued lighting making it possible to do away

with the dark theatre.

      A Meeting With Sarah Bernardt

      Later, when I was working in Milwaukee, it was my good

fortune to meet Sarah Bernardt whose screen version

of Queen Elizabeth we were showing. She encouraged me

greatly by commenting favorably upon the presentation

of her picture and predicting a great future for me.“ (...)

      „Then I came to New York and opened at the

Regent Theatre where I employed my own type

of presentation which proved to be a sensation. Then I opened

the Strand on Broadway and later built the Rialto and

the Rivoli. At present I am finding the business of arranging

the productions at the world‘s largest theatre the most

difficult and absorbingly interesting job I have yet experienced.

      As many of you know, last fall the American

Telephone and Telegraph Company conducted a series

of experiments at the Capitol Theatre which resulted

in the broadcasting on a particular Sunday evening of our

musical program.“ (...)


Rothapfel‘s Return

Motography, January 10 & February 7, 1914

Motion Picture News, March 7, 1914


America First in Picture Theatres

Motion Picture News, New York, March 21, 1914


Handsome Picture House Is New York‘s Strand

Variety, New York, April 10, 1914


Broadway Likes Motion Pictures

New York Tribune, New York, April 19, 1914


W. Stephen Bush, The Art of Exhibition, Moving Picture World,

New York, October 3, 1914


Police! for Rothapfel

After Film Inspection New Yorks‘s Ultra-Progressive

Manager Gets Essanay-Chaplin Comedy for Rialto Theatre,

Beginning May 21, Advertisement,

Moving Picture World, New York, May 27, 1916


„Roxie“ S. L. Rothafel, A Bit About Myself,

Radio Broadcast, Garden City, New York, October 1923 


James C. Young, Broadcasting Personality.

How S. L. Rothafel, Better Known as „Roxie,“ Brings

the Human Touch to Radio in His Famous Sunday Evening

Capitol Theatre Concerts Sent from WEAF, WJAR, and WCAP,

Radio Broadcast, Garden City, New York, July 1924


Heinz Liepmann, At the Chaplin Film With Chaplin,

World Film News, London, April 1936


Redaktioneller Inhalt


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