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The Kid Clippings 187/268

Jackson Daily News, Jackson Mississippi, April 7, 1921.

Majestic Theatre, exterior by day, Jackson, Mississippi, undated, postcard in color courtesy of Dr. Barry Henry

& A photograph showing the great crowds drawn

to the Majestic when a number of Chaplin

imitators were employed in street exploitation for „The Kid.“

(...) Photo, Exhibitors Herald, May 28, 1921

& Another photograph reproduced upon this page serves

as illustration for a report to the What the Picture Did

for Me department of this publication relative to The Kid, Charles Chaplin‘s First National feature. It reads:

      ,The Kid, with Charlie Chaplin. – Played two days

to capacity business. Patrons more than pleased. Used big

exploitation campaign. – D. Wolerstein, Majestic Theatre,

Jackson, Miss.‘

      The scope of Mr. Wolerstein‘s campaign for The Kid

is apparent in the illustration. Not one but many impersonators

were used. The report as well as the photograph tells

the sort of business experienced.“

(...) „What The Picture Did For Me“ Report Shows Use of Local

Talent Profitable, Exhibitors Herald, May 28, 1921

„Grab your hat and come on the run!“

Advertisement. „Today Tomorrow Saturday“

      „MAJESTIC“ (...)

      „Think of this! Six great reels of the biggest comedy

the screen has ever known, with Chaplin in it

every minute! Grab your hat and come on the run!“ (...)

      „Charles Chaplin

      took a year to make it, and put one whole year

of laughter into it, too.

      ,THE KID‘

      Written and Directed By Charles Chaplin“

      Majestic Theatre, 124 East Capitol Street, Jackson.

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