The Kid 1920 1922 next previous
The Kid Clippings 188/268
Exhibitors Herald, Chicago, April 9, 1921.
PITTSBURGH, Fifth Avenue, cor. of Wood St., undated,
postcard, Collection of John Bell
& This Single Cutout Is Enough to Sell Chaplin
This single cutout from a First National lithograph was
sufficient to sell „The Kid“ to the patrons of the
Columbia Theatre, Pittsburgh, backed up by a somewhat crude
banner, clearly hand work.
Chaplin requires announcement, more than selling. He sells himself, but it is necessary to tell that he is there
for sale. This is a point where many managers fail. They think
that a self-seller sells regardless of advertising and
lay off their efforts.
(...) Moving Picture World, April 9, 1921.
& Schrader Is Manager of Pittsburgh Olympic
T. H. Schrader, former manager of the Columbia theatre, Pittsburgh, Pa., who was recently forced to give
up his location due to the expiration of his lease, has been
made manager of the Olympic theatre of that city.
Mr. Schader attained much notice through his recent
campaign for „The Kid,“ Charles Chaplin‘s special
feature, distributed by Associated First National Pictures, Inc.,
when he played the feature for five consecutive
weeks at the Columbia.
(...) Exhibitors Herald, May 28, 1921
& COLUMBIA THEATRE, Pittsburgh, Pa. – Both attendance
and box office records broken. The audience voted
it a „knockout.“ Now running the fourth week and still doing
more business than any other picture on the first night.
(...) First National Business Reports THE KID,
Exhibitors Herald, April 2, 1921
„Shaping the present trend“
Editorial content. „The front of the Columbia theatre,
Pittsburgh, Pa., was almost completely concealed by the vast
spread of stock paper, special banners and cutouts
displayed during the showing of The Kid, Charles Chaplin‘s
First National feature. Theatres catering to transient
patronage have found the production especially suited to flash
exploitation, its stimulative influence upon that phase
of theatre thought figuring importantly in shaping the present
trend of exhibitor advertising.“
Columbia Theatre, 341 Fifth Avenue, Pittsburgh.
Same photo in Moving Picture World, April 9, 1921.
Redaktioneller Inhalt
The Kid 1920 1922 next previous
