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The Kid Clippings 211/268

Exhibitors Herald, Chicago, June 4, 1921.

Schade Theatre, exterior by day, marquee

„Remaking of a Nation,“ Sandusky, Ohio, Feb. 27, 1918

(...) Photo, Motography, March 23, 1918

& Schade Theatre, exterior by day, marquee „Passion“

Cast of 5000, Sandusky

(...) Photo, Exhibitors Herald, June 4, 1921

& Schade Theatre, exterior by day, marquee Charles

Chaplin in „The Kid,“ Sandusky

(...) Photo, Exhibitors Herald, April 30, 1921

& Selling the Picture to the Public

      George Schade Finds a Real Novelty

      to Advertise Chaplin in „The Kid“

      SOMETIMES the best advertising just happens.“ That‘s

the way George J. Schade, of the Schade Theatre,

Sandusky, came upon his best bet for Chaplin in „The Kid,“

but his showmanship told him the value of the idea

and he went to it on the jump. No he‘s passing along the

idea to others.

      Just after he ran a news item of the booking of „The Kid“

in the Sandusky papers, he received a set of charming

pictures of a little four-year-old boy.“ (...)

(...) Moving Picture World, March 5, 1921

& Schade‘s Plan for Exploiting

      „The Kid“

(...) Motion Picture News, March 19, 1921

& Chaplin Subject of Sermon

      by Pastor in Sandusky, Ohio

(...) Exhibitors Herald, June 18, 1921

„Beat the Chaplin picture‘s total“

Editorial content. „Ohio Theatre Business Becoming

      More Stable, Says First National“ (...)

      „The Kid played at regular prices, exceeded in number

of paid admissions, but the gross financial

return on Passion beat the Chaplin picture‘s total.“ (...)

      „Schade, explaining his price increase the first

time in five years at his theatre, declared industrial and

economic conditions did not warrant it at the time

of The Kid showing, but felt the higher scale warranted now.“

      Schade Theatre, 207 West Market Street, Sandusky.

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