The Pawnshop Clippings 70/99
Motography, Chicago, February 24, 1917.
Liberty Theatre, Third and S Main Streets, Los Angeles, Cal.,
undated, postcard in color, Ken McIntyre
„The Liberty is not large enough to hold the crowds“
Editorial content. „Exhibitor‘s Unique Chaplin Display.
A unique lobby display advertising the Mutual-Chaplin comedy
The Pawnshop was used by Mr. Gore, proprietor of the
Liberty Theater, Los Angeles. Across the bottom of a large
frame, conspicuously placed in the lobby of the theater,
ran a banner reading ,Charlie Chaplin‘s latest hit, The Pawnshop.‘
On the right was a cardboard set of a pawnshop with its
typical three balls.On the right was a cardboard
set of a pawn shop with its typical three balls, and at the left
other stores, while at the back was a drop on which
was painted scenery and running legends describing Charlie
Chaplin in general and his actions in „The Pawnshop“
in particular.
As the machinery is started from the door of the pawnshop
emerges a miniature Charlie Chaplin with his familiar
hat, cane and shoes, next a policeman hurries in pursuit and
after him comes the proprietor. The three figures rush
across the street and exit through the door of the store opposite.
At the same time the drop is moving and displaying
new announcements regarding the Mutual-Chaplin production.
Soon the figures appear again from out the
pawnshop.
Mr. Gore plans similar display on each Chaplin comedy
and with this combination of a Mutual-Chaplin and
a clever lobby display the Liberty is not large enough to hold
the crowds.“
Liberty Theatre, 266 South Main Street, Los Angeles.
Reprint from Reel Life, Jan. 6, 1917.
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