The Pawnshop Clippings 69/99
Statesman Journal, Salem, Oregon, February 24, 1917.
Liberty Theatre, View from several blocks west on 3rd
Street (at the time of the photo 3rd Street
had a jog at Main), Los Angeles, undated, Historic
Los Angeles Theatres
& Liberty Theatre, Third and S Main Streets, Los Angeles, Cal.,
undated, postcard in color, Ken McIntyre
& A UNIQUE lobby display advertising the Mutual-Chaplin
comedy „The Pawnshop“ was used by Mr. Gore,
proprietor of the Liberty Theatre, Los Angeles, Across the bottom
of a large frame, conspicuously placed in the lobby
of the theatre, ran a banner reading „Charlie Chaplin‘s latest
hit, ,The Pawnshop.‘“ On the right was a cardboard
set of a pawn shop with its typical three balls, and at the left
other stores, while at the back was a drop on which
was painted scenery and running legends describing Charlie
Chaplin in general and his actions in „The Pawnshop“
in particular.
As the machinery is started from the door of the pawnshop
emerges a miniature Charlie Chaplin with his familiar
hat, cane and shoes, next a policeman hurries in pursuit and
after him comes the proprietor. The three figures rush
across the street and exit through the door of the store opposite.
At the same time the drop is moving and displaying
new announcements regarding the Mutual-Chaplin production.
Soon the figures appear again from out the
pawnshop.
Mr. Gore plans similar display on each Chaplin comedy
and with this combination of a Mutual-Chaplin and
a clever lobby display the Liberty is not large enough to hold
the crowds.
(...) EXHIBITORS PRAISE MUTUALS
Some new comments from theater men on Mutual productions.
Reel Life, Jan. 6, 1917
Liberty Theatre, 266 South Main Street, Los Angeles.
„Charles Chaplin has a new pair of shoes“
Editorial content. „FAMOUS PRODUCER MAKES HIS
FIRST APPEARANCE FOR FILM“ (...)
„Charles Chaplin has a new pair of shoes. And two new pairs
of socks. And that one pair is orange and the other red.“
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