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City Lights Clippings 171/387

Film Daily, New York, January 28, 1931.

United Cigars store, 46th Street looking from corner

of Broadway, New York, May 10, 1931, Borough President

Manhattan, detail

& Cohan Theatre, exterior by night, electric sign

Continuous Charlie Chaplin inCity Lights,“ New York, 1931,

gettyimages, John Kobal Foundation

& Cohan‘s Theatre, exterior by night, marquee „The Little

Millionaire,“ New York, early 1910s, detail

& Cohan Theatre, lobby, New York, undated

& Those B‘way Empty Stores

      54 Vacant Spaces From 42D To 59TH

      Average of Three Empties Per Block – 47th to 48th on

      Broadway Worst – That Block but 15% Filled

      Guess Work Values

      There are 64 vacant stores on Broadway between

Times Square and Columbus Circle for an average of more

than three to a block. (...)

      Probably the healthiest block is between 44th and

45th streets. On the left hand side is the Astor,

which is holding nicely. Room rentals here are only 15% off,

good for Times Square sector hotels and all the stores

are rented. Across the street are two theatres, Loew‘s New York,

and the Criterion. No offices, no stores, no headaches.

      Small buildings have taken the heaviest on the chin most.

The best they can show is a 50% rental.

      One big building started 10 years ago by asking

$3.50 to $4.50 per square foot for offices. Today it takes $3

and likes it.

(...) Variety, Jan. 28, 1931

& „I REMEMBER WHEN...“

      By Joe Lee

      as told to Jack Alicoate (...)

      „I remember when an efficiency man, trying to sell the famous George M. Cohan the idea of saving pennies and nickels,

received the famous reply ,I want a man to waste the nickels and

pennies and make me hundreds and thousands.‘“

      „I remember when managers were managers, not head

porters and painters.“

(...) Film Daily, June 12, 1933

& H A I L  ! ! !

      Charlie

      CHAPLIN

      in CITY LIGHTS

      A comedy romance in pantomime (...)

GALA PREMIERE

Geo. M. Cohan Theatre (...)

FRIDAY, FEB. 6th (...)

      „CITY LIGHTS“ WILL BRIGHTEN THE WHOLE CITY

(...) Ad, New York Times, Feb. 3, 1931

& Geo. M. Cohan Theatre (...)

Continuous

from 10 A. M.

Popular Prices (...)

     CHARLIE CHAPLIN

      in

      „CITY LIGHTS“

      A comedy romance in pantomime

(...) Ad, New York Times, Feb. 5, 1931

& The following day I left for New York without waiting

for the reviews, for I would get there only four days before

opening. When I arrived, to my horror I discovered

that hardly any publicity has been given the picture other than

a perfunctory ad announcing: „Our old friend

is with us again,“ and other feeble phrases. So I read

the riot act to our United Artists staff:

„Never mind the sentiment, give them information;

we are opening in a non-movie house that‘s

off the beaten track.“ I took half-page advertisements,

staggering them each day in the most prominent

New York newspapers, announcing in the same size letters:

„Charles Chaplin at the Cohan Theatre In

,City Lights‘ Continuous All Day at 50 Cents and One Dollar“

I spent $30,000 extra with the newspapers,

then rented an electric sign for the front of the theatre

costing another $30,000. As there was

little time and we had to hustle, I was up all night.

(...) Charles Chaplin, My Autobiography, 1964 


„Arrives in New York Feb. 4“

Editorial content. „Charlie Chaplin arrives in New York Feb. 4.

After the premiere of City Lights, Feb. 6, he will sail for Europe.“

     The world premiere of City Lights takes place in Los Angeles

      January 30, 1931 at the Los Angeles Theatre.

      Los Angeles Theatre, 615 South Broadway (between

      6th and 7th Streets), Los Angeles.

      City Lights opens in New York February 6, 1931

      at the Cohan Theatre.

      George M. Cohan Theatre, 1482 Broadway (between

      42nd and 43rd Streets), New York.

     

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