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The Gold Rush Clippings 170/363

Variety, New York, June 17, 1925.

Sid Grauman

(...) Ad, Motion Picture News, Feb. 7, 1920

& Forum, exterior by day, marquee

„The Woman Waiter“ with Helene Chadwick and Clive Brook –

Buster Brown Comedy, Los Angeles

(...) Exhibitors Trade Review, Oct. 3, 1925

& Forum, front, electric display

Billy Dooley „The Goofy Gob,“ Los Angeles

(...) Motion Picture News, May 29, 1926

& Forum, lobby, Los Angeles,

undated, Los Angeles Movie Palaces

& „Gold Rush“ Shown; Now

      Sid‘s Mad at Charlie

(...) Exhibitors Herald, June 27, 1925

„Grauman was so angry he was ready to throw the picture out“

Editorial content. „Chaplin‘s Bull; Grauman Sore

      Charlie Showed Gold Rush at Forum for 65c

                                                  Los Angeles, June 16.

      Sid Grauman and Charlie Chaplin are at dagger‘s

points. One night last week Chaplin took his new

picture, The Gold Rush, over to the Forum and pre-viewed it

before before an audience after a regular performance.

      When Grauman heard what happened he hit the ceiling

and began looking for Chaplin. He told the latter

where he got off at, stating he was spending a large amount

of money in advance of the world‘s premiere of the

Chaplin picture at his Egyptian, and that Chaplin tried to take

off the edge by showing the picture at a lesser price

in an opposition house five miles away. Sid said the stunt

was very unclubby and that Charlie had violated

all ethics. Grauman was so angry he was ready to throw

the picture out.

      For three days all that Chaplin did was to try to square

himself with Grauman. He staged every conceivable

kind of an apology, but Sid seemed to stand firm. Each time

that Chaplin spoke to him Grauman told him how

childish and foolish he was, and how he was killing a piece

of property. Chaplin said he thought there was

nothing wrong, as he wanted to make certain as to how

the picture would go before an audience. Grauman

stated that if such was the case that there were plenty of ,dog‘

houses within 30 miles of L. A., where he could have

shown the picture and got the proper audience reaction, without

coming right into Los Angeles.

      Finally Chaplin pleaded so strongly with Grauman that

the latter relented and the two made up to work jointly

for the premiere of the picture, set for June 26. It is to have

a $5 opening, while it was shown at the Forum in

conjunction with the regular feature and house program

for 65 cents.“       

      Forum, 4050 W. Pico Boulevard, Los Angeles.

      Forum Preview Price 65 cents.

      Egyptian Evening Price $1.00, $1.50.

     The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

Redaktioneller Inhalt

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