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The Gold Rush Clippings 173/363

Ben Hecht, New Yorker, New York, June 20, 1925.

Joseph Von Sternberg, Author and Director of „The Salvation

Hunters“ (United Artists) „not since the close up.

That Griffith gave. Has any one director, producer, star given

as much to this industry.

(...) Ad, Film Daily Year Book 1925

& „Salvation Hunters“

      A Josef von Sternberg Production

      This is the most talked of, the most sensational production

of the year. It has been universally praised and where

it has been exploited it has broken no end of box-office records;

in one case, records that have been standing seven years.

„For entertainment value, sincere human interest and

for actualities,“ the reviewer of the N. Y. Morning Telegraph says,

„I have yet to see a greater production. It is the finest

thing I have seen in pictures.“

Now Booking

United Artists Corporation

(...) Exhibitors Trade Review, March 21, 1925

– Ad with a Salvation Hunters Scene with Georgia Hale (r.)

„A Riot and a Knock Out. But no Genius“

Editorial content. „THE WHY OF GENIUS

      THE  evolution of a Genius in the Republic has become

almost as standardized as the annual installation

of officers in the Elks.“ (...)

      „There are cases without number, but the most interesting,

perhaps, viewed from the clinical side, is that of the

evolution of Charlie Chaplin‘s genius. In the years of his greatest

popular success Charlie was thousands of miles

away from being a Genius. The millions who came away

from his pictures with their sides sore from laughing,

identified him as a Riot and a Knock Out. But no Genius.“ (...) 

      „What is meant is that Charlie, being a three ring

Intelligentsia all by himself, enabled the mob to say, ,Here

is a Great Reader and a Deep Thinker who don‘t

look down on us.‘

      Chaplin‘s genius as a result is to-day the largest plot

of neutral ground on which the Consecrated

Ones and the Unconsecrated Ones can foregather to rub

noses. The Intelligentsia will admire Charlie‘s  art

as a clown if the rabble will venerate his moonlit soul and thus

everybody will be happy for the moment, being Just

Folks together. Which, to conclude the matter, is one of the

chief functions of Genius in an inferiority embittered

Republic. – Ben Hecht“

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.

Redaktioneller Inhalt

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