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The Gold Rush Clippings 240/363

Variety, New York, August 26, 1925.

Orpheum Theatre, exterior by day, marquee „The End

of the Circle,“ Chicago

(...) Chicago Theatres Damaged by Bombs

Mysterious Labor Union Troubles Alleged Cause

The Orpheum Theater, Chicago, latest victim of bomb placers,

Motography, Chicago, Oct. 7, 1916, photo

& The Orpheum Theater on State Street in the heart

of Chicago presents some interesting studies

in advertising and publicity practice. One feature of the house

is the big lobby banner, new every day. It has

become one of the institutions of State Street and it catches

the eyes of thousands every hour. This picture

was taken at the first run showing of „The Greater Woman,“

Marjorie Rambeau‘s first Powell-Mutual production.

(...) Photo, Motography, Chicago, April 7, 1917

& The publicity men seldom get their picture in the paper

except when they change jobs or die – so just for

a change, here is the up-and-coming United Artists gang,

including publicity and exploitation men for

Chaplin, Pickford, Fairbanks and United Artists: Curtis Melnitz,

Harry Brand, Charles E. Moyer, dir. of pub. and

adv., Mark Larkin, Snowdon Summers; (front row) Nathan S.

Dyches, Arthur Zellner and Edward Manson.

(...) Photo, Motion Picture News, Aug. 29, 1925

& Orpheum, exterior by day, marquee „Conflict“

Priscilla Dean, Chicago

(...) Photo, Exhibitors Herald, Jan. 14, 1922

& Jones, Linick & Schaeffer

Orpheum

Always 70° Cool

Charlie Chaplin

In His Very Latest Dramatic Comedy!

„The Gold Rush“

Begins Tomorrow

(...) Chicago Tribune, Aug. 15, 1925

& Jones, Linick & Schaeffer

Orpheum

Always 70° Cool

Charlie Chaplin

NOW!

In His Very Latest Dramatic Comedy

„The Gold Rush“

(...) Chicago Tribune, Aug. 16, 1925

& Jones, Linick & Schaeffer

Orpheum

Always 70° Cool

Charlie Chaplin

In His Very Latest Dramatic Comedy!

„The Gold Rush“

So Good That Charlie Has Said: „This is the picture

I want to be remembered by!“

(...) Chicago Tribune, Aug. 17, 1925

& Jones, Linick & Schaeffer

Orpheum

Always 70° Cool

Charlie Chaplin

In His Latest Dramatic Comedy

„The Gold Rush“ 

2ND WEEK of „The picture I want to be

remembered by.“ – Charlie Chaplin. And Rob Reel, in the

Evening American, answered: PRICELESS!

(...) Chicago Tribune, Aug. 23, 1925

& „The Gold Rush“ Sets New Records in New York

      and Chicago

(...) Moving Picture World, Sept. 5, 1925

& McVickers, Annoyed At $26,000 Gross,

      Increasing Daily Shows

      Five Full Performances – „Standing Out“ Crowds

      Too Costly – United Artists‘ Fine Showing in

      Loop Last Week – 3 U. A. Pictures (...)

      U. A.‘s 3 in Loop

      United Artists was well represented in the loop

with three features. „The Gold Rush“ at the Orpheum, „Don Q“

at the Roosevelt and „Sally of the Sawdust“ playing

a second run at the Randolph. All three held up remarkably

well considering the houses and length of runs.

The Chaplin feature fell off somewhat on its second week,

but still held the biggest receipts on the history

of the house. (...)

      Orpheum – „The Gold Rush“ (U. A.) (776; 50–75).

Doing best business in loop as far as capacity is concerned.

With small capacity again hung up record for this

house with $14,000.

(...) Variety, Sept. 2, 1925

& Orpheum Theatre – Film Numbers – „The Gold Rush“

(...) Motion Picture News, Aug. 29, 1925

& McVickers Tops 30,000 Mark For Third

      Consecutive Week (...)

      The Gold Rush opened at the Orpheum Sunday.

(...) Siege boosted business at the Randolph.

„The Wife Who Wasn‘t Wanted“ vacated the Orpheum for

The Gold Rush“ as the last feature under the

  1. J.L. & S. banner at this house. Warner Brothers take

possession of the theatre for the balance of the

lease at the expiration of the Chaplin run.

(...) Variety, Aug. 19, 1925  

& RECORDS FALL

      Charlie Chaplin‘s „The Gold Rush“ is still

young but it has already gathered to itself more

records than are usually found in the career of a picture

a year old. For instance: (...)

      At the 800 seat Orpheum, Chicago, is exceeded

by $5,000 the best business of the seventeen year old house,

grossing $19,829,08.

(...) Exhibitor‘s Trade Review, Sept. 12, 1925


„With shows running as late as 2 a. m.“

Editorial content. „Plays ,Gold Rush‘ Until 2 A. M.“ (...)

      „Showing Chaplin Film as Long as There Is Line“ (...)

      „The Gold Rush, which opened at the Orpheum,

also drew some trade away.

      The Chaplin feature, in its initial appearance here, established

a record that will never be equalled by any other

feature at this house considering the small capacity of the

theatre. The Orpheum seats 776 and with a 50 cent

top weekdays, with a tilt to 75 cents for Saturday and Sunday,

the house turned in close to $20,000. Two days during

the week the crowds were still waiting in line at 12 midnight,

The house is opening at 8:30 a. m. and closes when

the costumers cease coming in droves. It has been held open

as late as 2 o‘clock in the morning. This being the last

feature to play the Orpheum under the J. L. & S. banner it is

expected to turn in the biggest net profit of any picture

that has played the house during it many years of operation.“ (...)

      „Orpheum – Gold Rush (U. A.) (776; 50–75). One

of the strongest box office attractions that ever played this

house. Close to $20,000 in its opening week, with

shows running as late as 2 a. m.“ (...)

      The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.

      The Gold Rush opens Mid-August 1925

      at the Orpheum, 112 South State Street, Chicago.


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