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The Gold Rush Clippings 319/363

Exhibitors Trade Review, New York, November 7, 1925.

Crown theatre, exterior by day, marquee

„Adam‘s Rib,“ New London, Conn.

(...) Exhibitors Herald, May 26, 1923

& Crown. exterior by day, marquee „His Children‘s Children,“

New London

(...) Motion Picture News, Feb. 23, 1924

& Arcadia, exterior by day, marqueee

„Deserted at the Altar,“ Wilmington

(...) Motion Picture News, June 16, 1923

& Des Moines Theatre, exterior

by night, marquee „The Spoilers“ With Milton Sills,

Des Moines, Iowa

(...) Exhibitors Herald, Sept. 1, 1923

& Des Moines Theatre, auditorium

with stage, Des Moines, 1919, Cinema Treasures

& Valentine, exterior by day, marquee

Marion Davies in „When Knighthood Was in Flower,“ Canton, Ohio

(...) Motion Picture News, March 31, 1923

& See Me in The Gold Rush,

Strand Theatre Movie Token, Manchester, New Hampshire,

1925, front and back side

& 1925 Good For $1 Token – The Dime Savings Bank Co.

Toledo Ohio 25th Anniversary, ebay

& Big Cities Pitch in on Gold Rush (...) Wilmington, Delaware (...) Cleveland, Ohio (...) Des Moines, Iowa –

The A. H. Blank Theatres printed a small folder containing

$1,000 bond guaranteeing their payment

of that sum in case of death by laughter while witnessing

The Gold Rush at Des Moines theatre.

(...) Exhibitors Trade Review, Nov. 14, 1925

& Saving Bank Tie-up With „The Gold Rush“

An unusual tie-up with a comedy film by a savings bank

marked the first engagement

of Charlie Chaplin in The Gold Rush at the Crown

theatre, New London, Conn.

(...) Exhibitors Trade Review, Nov. 14, 1925 

„An unusual send-off“

Editorial content. „Saving Bank Publicity

      on ,The Gold Rush‘

      Three saving banks in Canton, Ohio, went into large

newspaper space to tie up with the run of Charlie

Chaplin in The Gold Rush when this United Artists Corporation

release was showing at the Valentine theatre. The effect

was to give the engagement of the Chaplin comedy an unusual

send-off.

      All three of the banks took large newspaper space

on the opening Sunday, averaging a quarter of a page each.

In this the banks featured the picture, the theatre, and

matched the space used by the Valentine. In two of the ads

the theatre was given as much prominence as the

banks, and in one a Chaplin cartoon dominated the display.“ (...)

      Valentine, 216 S Market Street, Canton, Ohio.

      Crown, 73 State Street, New London, Connecticut.

      Arcadia, 510 North Market Street, Wilmington, Delaware.

      Des Moines Theatre, 517 Grand Avenue, Des Moines, Iowa.

     

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