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The Gold Rush Clippings 320/363

Motion Picture News, New York, November 14, 1925. 

The stippled stucco front on the Plaza Theatre

at Asheville, N. C., is responsible for the attractiveness of this

little theatre. It seems to make a very pleasant

back ground for the bally-hoo wagon it used to exploit

United Artists‘ „America.“

(...) Exhibitors Trade Review, March 28, 1925


A far greater variety to the trick ideas“

Editorial content. „,Gold Rush‘ Stunt List Grows

      Wide Range Of Ideas Employed By Showmen

      In Many Cities For Drives on Chaplin Film

      NATURALLY the new Chaplin comedy The Gold Rush

is being heavily exploited throughout the country, but

in the case of this picture there seems to be a far greater

variety to the trick ideas which exhibitors are

incorporating in their campaigns.“ (...)

      „To stimulate Asheville‘s interest in The Gold Rush,

at the Plaza theatre, Manager T. L. Stelling, in cooperation with

the Citizen, inaugurated a Chaplin impersonating contest,

open to children.

      Advance announcements were run in the newspaper,

stating that Plaza management would hold an impersonation

contest in lobby of the theatre at 2.30 p. m. on opening

day of The Gold Rush. Cash prize was offered winner, and in

addition to being served with refreshments, all

participants were to be guests of the theatre at the picture‘s

first showing.“ (...)

      Plaza, 2 Biltmore Ave., Asheville, N. C.

      Gem, 4865 South State Street, Murray, Utah

      Loew‘s Colonial, 651 Penn Street, Reading, Pa.

      Loew‘s Regent, 410 Market Street, Harrisburg, Pa.

      Valentine, 216 Market Street, Canton, Ohio

      Des Moines Theatre, 517 Grand Avenue, Des Moines, Iowa.

      Arcadia, 510 North Market Street, Wilmington, Delaware.

      Capitol Theatre, Winnipeg, Manitoba, Canada.


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