The Gold Rush 1923 1924 1926 next previous
The Gold Rush Clippings 320/363
Motion Picture News, New York, November 14, 1925.
The stippled stucco front on the Plaza Theatre
at Asheville, N. C., is responsible for the attractiveness of this
little theatre. It seems to make a very pleasant
back ground for the bally-hoo wagon it used to exploit
United Artists‘ „America.“
(...) Exhibitors Trade Review, March 28, 1925
„A far greater variety to the trick ideas“
Editorial content. „,Gold Rush‘ Stunt List Grows
Wide Range Of Ideas Employed By Showmen
In Many Cities For Drives on Chaplin Film
NATURALLY the new Chaplin comedy The Gold Rush
is being heavily exploited throughout the country, but
in the case of this picture there seems to be a far greater
variety to the trick ideas which exhibitors are
incorporating in their campaigns.“ (...)
„To stimulate Asheville‘s interest in The Gold Rush,
at the Plaza theatre, Manager T. L. Stelling, in cooperation with
the Citizen, inaugurated a Chaplin impersonating contest,
open to children.
Advance announcements were run in the newspaper,
stating that Plaza management would hold an impersonation
contest in lobby of the theatre at 2.30 p. m. on opening
day of The Gold Rush. Cash prize was offered winner, and in
addition to being served with refreshments, all
participants were to be guests of the theatre at the picture‘s
first showing.“ (...)
Plaza, 2 Biltmore Ave., Asheville, N. C.
Gem, 4865 South State Street, Murray, Utah
Loew‘s Colonial, 651 Penn Street, Reading, Pa.
Loew‘s Regent, 410 Market Street, Harrisburg, Pa.
Valentine, 216 Market Street, Canton, Ohio
Des Moines Theatre, 517 Grand Avenue, Des Moines, Iowa.
Arcadia, 510 North Market Street, Wilmington, Delaware.
Capitol Theatre, Winnipeg, Manitoba, Canada.
Redaktioneller Inhalt
The Gold Rush 1923 1924 1926 next previous