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Modern Times Clippings 132/382

Motion Picture Herald, New York, February 23, 1935.

How They Started. Presenting W. G. Van Schmus,

managing director of the world‘s largest de luxe

theater, the Radio City Music Hall. Impresario Van Schmus began

his film industry career right in his present spot,

after having held a number of important executive posts

in the merchandising and advertising fields where

he learned more than a few things about people and their wants.

„Hap“ Hadley again gets credit for the art work.

(...) Drawing, Film Daily, March 11, 1936

& OPENING DAY. Midway through the first screening

of Warners‘ „The Green Pastures“ at the Radio

City Music Hall, New York, standees lined the 50th street

sidewalk from a boxoffice offering standing

room only for sale.

(...) Photo, Motion Picture Herald, July 25, 1936

& Radio City Music Hall, auditorium viewed

from balcony, New York

(...) Photo, Motion Picture Herald, Dec. 31, 1932

& A MULTITUDINOUS QUEUE. Which sought entrance to the

Radio City Music Hall, a recently somewhat familiar

theatrical enterprise, prior to the opening of the Warner picture

„The King‘s Vacation,“ featuring that distinguished

exponent of the art of the screen, George Arliss. At the right

may be seen the continuing work on the as yet

uncompleted center.

(...) Photo, Motion Picture Herald, Feb. 4, 1933

& Radio City Music Hall, exterior by night, marquee Barbara Stanwyck & John Boles in „Stella Dallas,“

New York, 1937, Getty Images

& WILL ROGERS SAYS:

      HOLLYWOOD, Calif., Feb. 28. – Was down Tuesday

night with Charlie Chaplin listening to our friend,

Will Durante, the philosopher, debate on world economics.

Charlie has made a study of that. He is the greatest

economist in the world.

      Every nation has lost its export trade, yet stop and think

of It: Chaplin manufactures the only article in the

world that hasn‘t depreciated. The world is his market the

same as before the depression, but he has never

let the supply equal the demand. While all the world‘s big

industrialists were greedy, Charlie never went

in for mass production.

      Seems odd that a comedian can do what governments

are not smart enough to do.

      Yours,

      Will Rogers.

(...) Klamath News, Klamath Falls, Oregon, March 1, 1935

& N. Y. Rivoli‘s $125,000

      Rental For Chaplin

      The Rivoli, N. Y. is guaranteeing a rental of $125,000

on the Charlie Chaplin picture, Modern Times, based

on a playdate commitment of 10 weeks. It was necessary

to go to this guarantee in order to get the picture.

      When United Artists was dickering with the Radio City

people to place Times in the Center, it asked

a guarantee of $250,000 against an indeterminate run.

Offer of $155,000 was made but turned down.

(...) Variety, Feb. 12, 1936

„The Music Hall would become United Artists‘ first run“

Editorial content. „Van Schmus in Hollywood;

      May Discuss Theatre Deal

      W. G. Van Schmus, managing director of the Radio

City Music Hall, left New York last week for Hollywood, where

he is expected to remain until March 1.

      Broadway reports had it that his visit may result

in discussions with Joseph M. Schenck, Nathan Burkan,

Dennis F. O‘Brien, Mary Pickford, Samuel Goldwyn

and Charles Chaplin about an arrangement whereby the

Music Hall would become United Artists‘ first run

in New York and the Music Hall interests at the same time

would assume ownership of United Artists‘ present

outlet, the Rivoli, on Broadway.“ (...)

      Modern Times world premiere will be in New York

      Feb. 5, 1936 at the Rivoli Theatre.

      Rivoli Theatre, Broadway at 49th Street, New York.

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