Modern Times 1935 1936 1937 next previous
Modern Times Clippings 257/382
Film Daily, New York, February 6, 1936.
Rivoli Theatre, exterior by day, marquee Opening Oct. 26th
New United Artists Theatre Brian De Palma‘s Body Double,
New York, 1984, flickr
& Rivoli Theatre, dome, New York
(...) Photo, Motion Picture, July 1918
& Rivoli Theatre, auditorium viewed from balcony, New York,
1920s, postcard, nyago.com
& Rivoli Theatre, stage viewed from balcony, New York,
1920s, postcard, nyago.com
& PICTURE PARADE
By MARTIN DICKSTEIN
Chaplin‘s „Modern Times“ Becomes the Hit
of the Town (...)
If there were any doubts regarding Charlie Chaplin‘s
box-office drawing power after his five-year absence
from the screen they were dispelled last night after Manager
John Wright of the Rivoli Theater and his staff had
finished counting up the first day‘s receipts of „Modern Times.“
All existing attendance records at the Rivoli were
shattered yesterday, this despite the fact that it was necessary
at intervals during the day to discontinue the sale of
tickets in order to facilitate the handling of the huge crowds.
We have it on the usually dependable word of one
of United Artists‘ spies that the first patron arrived at the Rivoli‘s
box-office yesterday morning shortly after 6 o‘clock,
and by the time the theater‘s doors opened at nine the waiting
line was nearly a block long.
(...) Brooklyn Daily Eagle, Brooklyn, New York, Feb. 7, 1936
„An entire window display by R. H. Macy“
Editorial content. „Exploiting The Current Films
New York Campaign On Chaplin‘s Modern Times
The Rivoli, New York, in conjunction with the
United Artists exploitation staff, staged one of its most
comprehensive exploitation campaigns for the world premiere
of Charlie Chaplin‘s Modern Times.“ (...)
„The premiere itself was brilliant. Practically every
celebrity from all walks of life posed before the kleig lights for
the Hearst Metrotone News which covered the event.
An aeroplane carrying a neon announcement covered the
city for two hours before opening.
A special Charlie Chaplin contest was conducted by the Evening Journal for several days before the premiere.“ (...)
„Six Chaplin imitators covered week-end sports and political
meetings, distributing sky-writers and other publicity matter
to the crowd. They also were stationed in the more congested
areas of the city for two days before the opening. The
original Chaplin hat, shoes and cane were given an entire window
display by R. H. Macy. The Times Square area was made
conscious of the premiere by a thorough distribution of window
cards. The Southern Pacific Railroad devoted its entire
Fifth Avenue window to a special display on the picture. The big
outdoor campaign covered all subways, buses and other
transportation vehicles. The attention of the commuters was
called to the picture by specially painted boards and 24
sheets strategically placed on every transit outlet.
Two tie-ups with WNRW and WOR brought considerable
publicity to the picture. The former broadcasted the
festivities of the opening, giving in addition special advance
plugs for several days. Sam Taylor of WOR through
a special letter contest distributed photographs bearing
Chaplin‘s signature to the ten best comments on
the comedian. The large electric signs in front and back of the
theater were changed from Rivoli to read – Charlie
Chaplin. Several mechanical stunts were arranged for the front
to give the appearance of a huge factory in action.“ (...)
Modern Times world premiere is in New York Feb. 5, 1936
at the Rivoli Theatre.
Rivoli Theatre, Broadway at 49th Street, New York.
Redaktioneller Inhalt
Modern Times 1935 1936 1937 next previous
