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City Lights Clippings 156/387

Los Angeles Evening Express, L. A., Cal., December 4, 1930.

Announcing

The Event of IMPORTANCE

      The Formal Opening of

      The World‘s Finest & Most Luxuriously Appointed

      Cinema Playhouse

      The Los Angeles

      „Theatre Unusual“ Broadway (...)

and The World Premiere of

CHARLIE CHAPLIN in

CITY LIGHTS

The Picture You have been Waiting for

      Also Symphonic Orchestra

      and Prologue Unusual 

FRIDAY NIGHT

JANUARY 30TH

      Seats for Premiere – Ten Dollars – Now On Sale

      at Box Office

(...) Ad, Los Angeles Times, Jan. 18, 1931

& INNOVATIONS MARK NEWEST THEATER

      New Los Angeles Playhouse Luxurious Beyond Compare

      Drawing. Artist‘s Sketch of Building

      WITH the date of the formal opening set for January 1,

next, the new Los Angeles Theater, representing

a total investment in excess of $2,000,000, will bring to this

city one of the worlds finest motion-picture playhouses.

On the west side of Broadway, near Sixth street, in the heart

of the business district, the new picture palace will

present scores of innovations for the comfort and convenience

of its patrons.

      The Los Angeles is owned and will be operated

independently by H. L. Gumbiner, owner of the Tower Theater

at Broadway and Eight street.

      Such innovations as a limit of six seats to a row, doing

away with the annoyance caused by late arrivals;

a French cosmetic room with cosmeticians and maids in

attendance; two children‘s playrooms and nurseries;

a model cafe, an exhibition room for objets d‘art, and a club

lounge with a dancing floor are a few of many features

of the theater.

      Probably the most interesting innovation to be introduced

in the Los Angeles will be the projection of the identical

picture which is shown on the screen in the main auditorium

on a miniature screen in the lounge rooms and also

in the nursery. The system employed in accomplishing this

is being specially created for the theater by engineers.

      The decorative scheme of the theater is in the French

Renaissance style, with a lighting system blending

with this motif. More than $500,000 is being expended

on decoration and equipment of the theater.

      The world premiere of Charlie Chaplin‘s „City Lights,“

which has been two years in the making, will mark

the opening of the Los Angeles. S. Charles Lee designed

the theater.

(...) Los Angeles Times, Dec. 4, 1930

„In the face of stiff competition“

Editorial content. „New Down Town Theater

      To Operate Independently

      The Los Angeles Theater, the latest addition to this

city‘s rialto, which will be formally opened to the

public on or about January 1 with Charles Chaplin‘s City Lights

will be Los Angeles‘ first major picture playhouse to be

individually owned and independently operated. It will be under

the guidance of H. L. Cumbiner, independent exhibitor,

who also owns and operates  the Tower at Broadway and Ninth.

      ,My new house has no connection with any chain,

producing company or distributing organization,‘ Cumbiner

asserts. ,I shall buy my pictures on merit alone from

the various companies. That an independent exhibitor in this

city can secure the cream of the picture market if he will

pay any price is proven by the fact that I secured Mr. Chaplin‘s

latest and unquestionably greatest production, City Lights,

in the face of stiff competition.‘

      Cumbiner has already lined up a program of strong

picture specials for months ahead.

      The new picture palace, on Broadway  between Sixth snd

Seventh, represents a total investment in excess of

$2,000,000. Cumbiner, it is declared, is the sole owner.“

      The world premiere of City Lights takes place in Los Angeles

      January 30, 1931 at the Los Angeles Theatre.

      Los Angeles Theatre, 615 South Broadway (between

      6th and 7th Streets), Los Angeles.

Redaktioneller Inhalt

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