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The Circus Clippings 334/376

Don Bennett, Moviemakers, New York, August 1928.

Charlot En „El Circo“, Chocolates Cards, Spain, ebay

& Inviting You

      Coca Cola has a wonderful winning way. (...)

Drink Coca Cola

(...) Jean Harlow with Coca Cola Ad, Photoplay, April 1932

& „The Circus“ (United Artists)

      The Coco (Coca) Cola circus displays are miniature

tents with small circus wagons, horses, people,

etc., placed in front. Twenty of these circus displays were

on show in as many store windows with a banner

underneath reading, ,Charlie Chaplin in The Circus – The

biggest show of mirth – Noble theater.‘ – T. Y. Walker,

Noble, Anniston, Ala.

(...) Film Daily, Aug. 16, 1928

      Noble Theatre, 928 Noble Street, Anniston

„It looked just like 6 A. M.“

Editorial content. „HARNESSING the SUN

      How to Put Its Light Where You Want It

      By Don Bennett

      NOW that summer is here many amateur movie

makers will take advantage of the strong rays of sunlights

to make pictures for their animated albums.

      You who have made closeup studies of your friends,

may have noticed that they lacked the brilliancy

and snap of professional films. This is not because of the

difference in equipment, film, or processing. it is due

to only one thing, light. The professional cameraman does

not rely upon the chance of the sun falling where

he wants it to, he puts it there with reflectors and lamps.

Yes, lamps. Many production exteriors are made

with batteries of arcs helping out the sun. It is related that

when Chaplin made The Circus he called in experts

in lighting to place shadows at just a certain angle to give

the effect of early morning when the circus was

leaving town. Those of you who saw this picture will recall

the closing scene and will agree with me that it looked

just like 6 A. M.“ (...)

Redaktioneller Inhalt

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