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The Circus Clippings 335/376

Exhibitors Herald and Moving Picture World, N. Y., Aug. 4, 1928.

Charlot En „El Circo“, Chocolates Cards, Spain, ebay

& Liberty Theatre, exterior by day, marquee HAROLD LLOYD

in „PROFESSOR BEWARE,“ Walla Walla, Washington,

1938, Puget Sound Theatre Organ Society

„How Hill ballyhooed ,The Circus.‘“

Editorial content. „Exploitation Pays Frank Hill

      Frank Hill, director of publicity and advertising

for Inland Theatres, Inc., Walla Walla, Wash., keeps things

popping in his theatres, and finds it pays big at the

box office. (...)

      „Here‘s how Hill ballyhooed ,The Circus.‘ It paid.“ (...)

      Photo. Crew costumed for The Circus.

     Illustrations with following text in background from left to right:

      „SEE HIM!!!!! Him handle The mildest of Lions“

      „FUNNY Positively one continuous Roar...“

      „50 Bamboo Canes Old Derby Hats loose Pants of Trick

      moustaches. Totally used by CHARLIE“

      „PROF. BOSCO“

      „You‘ve Heard Lots About Walla Walla But

      Read About Hill

      But this campaign is just a few of the things Hill does.

There is always something popping in the Inland

theatres. In the following letter to ,The Theatre‘ Frank tells

of a few of the things he has been doing lately:“ (...)

      „On The Circus we used 12 boys for 12 days in advance

of showing. These boys dressed as Chaplin and

carried banners every day for two hours and I am quite

sure they covered the town in that length of time.

Then we also used the front.“

      Liberty Theatre, 54 East Main Street, Walla Walla, Washington.

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