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The Gold Rush Clippings 340/363

Moving Picture World, New York, January 9, 1926.

Ron Hill (photographer), Loew‘s Columbia Theatre, exterior

by day, Washington, D. C., 1959, pinterest

& Loew‘s Columbia, exterior by day, marquee Nazimova

„Camille,“ Washington, D. C. –

      Stutz Agreed That „Ladies Must Live“ –

This Proves It. He tied up the Times to the unemployment

angle, gave each girl $2 to wear a banner and

the Times supplied the papers, sharing the credit of the stunt

with Loew‘s Columbia Theatre, Washington,

where Stutz draws his salary.

(...) Photo, Moving Picture World, Dec.10, 1921

& Loew‘s Columbia, exterior by day, Washington,

D.C., undated, Cinema Treasures, detail

& At the „Prelude To War“ opening, last Wednesday, in the

Columbia theatre, Washington, are Mrs. Conger Pratt,

Lieutenant Colonel Tom Lewis, Loretta Young (Mrs. Lewis), 

Brigadier and Mrs. Frederick H. Osborn.

(...) Photo, Motion Picture Herald, June 5, 1943

„It will arrest your eye“

Editorial content. „This Chaplin Cut

      Is Best Idea Yet

      Loew‘s Columbia Theatre, Washington, D. C., takes

only a 90 by 3 to put over the Gold Rush, but

we think that it does it with a better appeal than in the larger

ads. If you can‘t get sold on this cut, the chances

are that you are insensible to appeal. There isn‘t much

else to it than the idea, but it‘s a big idea. You get

the impression of Chaplin in the snow wastes of Alaska,

and you can imagine the rest. Moreover, there is“

      Advertisement. „Charlie Chaplin

      in his greatest comedy hit

      The Gold Rush“ (...)

      „Here is Chaplin‘s wonderful new comedy of the Alaska

      gold rush that took 16 months to produce and that

      critics are calling Charlie‘s masterpiece! It‘s a classic of love,

      tears and laughter!

      ,This is the picture I want to be remembered by‘ –

      Chaplin.

      Doors Open Today At 2 P. M.

      Loew‘s Columbia Theater

      Beginning Today – Sunday, October 25“ (...)

      A United Artists‘ Release“

      „The Best Chaplin Yet“

„real strength to the cut. The star‘s name stands out boldly

against the dark sky and in spite of the nearby lettering

the figure is strongly outlined. That is going to be the first

advertisement you will read when you turn to the

amusement page, and if you do not deliberately seek the page,

it will arrest your eye as you turn the pages over and

you‘ll stop and see what it is all about. It is one of the best

selling cuts we have shown in a long time, and if you

still have The Gold Rush coming you can easily make your

own ad copy by pasting the figure from the press

sheet and doing the little drawing required in black crayon.“

      The Gold Rush opens October 25, 1925

      at Loew‘s Columbia, 1112 F Street NW, Washington, D. C.

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The Gold Rush   1923   1924   1925   next   previous