The Gold Rush 1923 1924 1925 next previous
The Gold Rush Clippings 341/363
Motion Picture News, New York, January 9, 1926.
Regent Theatre, exterior by day, Toronto, 1936
City of Toronto Archives
& Regent Theatre, orchestra rehearsal, Toronto, 1927
City of Toronto Archives
& It Can‘t Stay Always!
Charlie Chaplin in „The Gold Rush“ (...) Regent –
Cleverly Done Another Adaption of Chaplin‘s Back
Recently we showed what J. W. Sayre did with this cut from
the United Artists press book, but there is another use
from the Regent Theatre, Toronto. In addition to serving as
attractor for the space, the cut has been mortised
to get in the local press comment under the caption: „What they
say behind his back.“ This was the fourth week
of the run and the cleverness of the idea gave new punch
to the announcement. There was some sort
of exposition going on and the panel to the right of „Charlie“
tells the out of town visitors to hurry and see it, as it may
be some time before it comes to the home town. As the picture
is on general release, they will find it in their home
town presently. It would have been a better appeal to have
suggested that here was the visitor‘s chance to see
the picture before the rest of the folks in his town got a look.
„Be the first in your town to see the comedy hit of
the year“ would be a better appeal than the „now or never“
suggestion, and would have carried no back kick.
(...) Ad, Moving Picture World, Jan. 9, 1926.
Regent Theatre, 551 Mount Pleasant Road, Toronto.
& Majestic Theatre, exterior by night, marquee
Paramount Pictures Grand Opening In Jan,
Hartford, Connecticut
(...) Photo, Moving Picture World, March 1, 1919
& MAJESTIC (...)
Charlie Chaplin
in The Gold Rush
„They‘re Saying Things Behind My Back“
(...) Drawing, Hartford Courant, Hartford, Connecticut,
Oct. 4, 1925
& CHAPLIN AT THE MAJESTIC
(...) Photo, Hartford Courant, Hartford, Connecticut,
Oct. 4, 1925
„Attend The Morning or Afternoon Shows“
Editorial content. „A group of representative newspaper
displays for The Gold Rush (United Artists). First-run theatres
evolved many effective and interesting layouts for this
Chaplin production. The ads shown include the following
theatres“ (...) „Majestic, Hartford“
Advertisement, Oct. 4, 1925: „Majestic
Second Big Week Opens Sun. Eve.“ (...)
„Charlie Chaplin
in The Gold Rush“ (...)
„Man‘s Greed
For gold turned into comedy that will
rock you with laughter.
Hardships
Of the Klondike stampede made to seem
uproariously funny.
Hunger Pangs
The basis of antics so clever that they
make you forget pain.
Lovesickness
Becomes the foundation for Chaplin tricks
that rouse hilarity.
Blizzards
Switched into boisterous gales and blustery
shouts of glee.
Freezing Cold
Brings the warmth of laughter that never
ceases, always increases.“ (...)
„Attend The Morning or Afternoon Shows To Avoid
The Evening Crowds.“
Majestic Theatre, 174 Asylum Street, Hartford, Conn.
Redaktioneller Inhalt
The Gold Rush 1923 1924 1925 next previous
