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Modern Times Clippings 243/382

Film Daily, New York, February 5, 1936.

Candid Camera Catches The Melody Lingers On

Opening at Rivoli, New York

– 8:45 A. M. The first hardy customers camp

in front of box-office. They must have read our newspaper

ads which started off, „Be among the first to see...“

– 9:45 A. M. Ticket sale progressing at fast pace. More than 400

admissions sold since doors opened.

– 12:45 P. M. 15 minutes before the price change...

from subways, street cars and around the corner

customers race to get in line for The Melody Lingers On

– 5:30 P. M. And still the crowds come.

Already word-of-mouth comment establishes the success

of Broadway‘s newest hit.

(...) Film Daily, Nov. 7, 1935

„Chaplin typifies the motion picture more than any other star“

Editorial content. „Along the Rialto

      with Phil M. Daly

      SO CHARLIE is back after almost five years...... five long

years a.w.o.l. from the Screen...... we say ,without

leave,‘ for the world certainly has been waiting patiently

for the truant to return...... and the absence of Charles Chaplin

from the medium of shadowed pantomime that no other

comedy artist has even approached taking the honors away

from him was certainly not condoned by his world

public......“ (...)

      „OH, YES... in case you have overlooked it...

Mister Chaplin‘s Modern Times opens for its world premiere

at the Rivoli tonite... it won‘t do any good if you are

figuring on getting inside the gate at this late date... the house

was sold out weeks ago... it‘s what you call

An Opening...“ (...) „and if Charlie lives to be 100 years,

we predict they will hold an anniversary featuring

his initials ,C.C.‘... A Century In Celluloid... ,From Birth of Films

to Modern Times‘... THAT should have been

the keynote of all the current ballyhoo celebration... for Chaplin

typifies the motion picture more than any other star

the industry has known... for he has lasted LONGER than any

of ‘em... what better line of ballyhoo could you get

for any picture?...“

      a.w.o.l., absent without (office) leave.

     Modern Times world premiere is in New York Feb. 5, 1936

      at the Rivoli Theatre.

      Rivoli Theatre, Broadway at 49th Street, New York.

    

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