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Modern Times Clippings 277/382

Motion Picture Daily, New York, Feb. 11, 1936.

Seymour Roman

(...) Photo, Motion Picture Herald, March 7, 1936, detail

& Marcus Loew is a busy man these days, what with

planning new theatres, opening Scaramouche here, there

and everywhere, plus his usual duties, but he stopped

in front of his State theatre long enough to pose for these

(pics) the other day.

(...) Photo, Motion Picture News, Oct. 20, 1923, detail

& Gentlemen of the jury – your honor – and citizens

of the Great Commonwealth – ... and, Mr. Exhibitor, you‘ll need

a flock of cash registers when the 1936-37 line-up from

United Artists starts coming your way!

(...) Ad Cartoon, Motion Picture Herald, June 20, 1936

& The Current Cinema

      By SEYMOUR ROMAN

      Now that the tumult and the shouting have died, and

Rivoli Theatre patrons are standing in orderly queues

to purchase tickets or to obtain seats for Chaplin‘s „Modern

Times,“ this department has been breathing a lot

easier. For one thing, those ribs have stopped aching.

For another, that shin is no longer bruised . . . .

And we are no longer mad.

      Never in more than 20 years of first-nighting at theatrical

and motion picture premieres, have seasoned critics

faced so overwhelming and disorderly  a mob as that which

congregated in front of the Rivoli Theatre Wednesday

night. And they will never again do so, according to report.

Several writers have expressed their firm intentions

pf steering clear of all such riots in future, even though

it means complete failure to cover the event for

their newspaper.

      This writer, along with those several thousand others

who fought their way through, was battered and

beaten by the celebrity-hunters. At the time of our arrival,

and in the 20 minutes it took us to win entrance

to the theatre, the police had absolutely no control over

the mob.

(...) Brooklyn Times Union, Brooklyn, New York,

Feb. 11, 1936

& Chicago Opening Feb. 22

      Chicago, Feb. 13 – „Modern Times“ will open here

on Feb. 22 at the United Artists, with a four to six

weeks‘ run expected. Arthur W. Kelly, U. A. sales head, is here

arranging for the future release, which is expected

to be through the B. & K. circuit. It is reported most of the

deals for the film outside of the downtown run will

be an a 65 per cent basis. 

(…) Motion Picture Daily, New York, February 14, 1936

      Modern Times opens in Chicago Feb. 22, 1936

      at the United Artists Theatre.

      United Artists Theatre, 45 West Randolph Street, Chicago.

& Chaplin Ko‘s Special

      Ballyhoo on „Modern“

      United Artists‘ field force of 25 exploitation

men who were sent out to cover „Modern Times“ openings

falling an Feb. 21 and 28 will not go into any

additional spots on this picture. Understanding is that Charles

Chaplin feels the cost of special advance men

is unwarranted, comedian‘s theory being that picture doesn‘t

need this extra attention for boxoffice results.

(...) Variety, Feb. 26, 1936


„With Charles Chaplin over the long distance telephone“

Editorial content. „Loew‘s Gets Chaplin

      For the N. Y. Houses

      Loew‘s will get Modern Times for its metropolitan New York

theatres as well as for its out-of-town group, it was learned

yesterday. A deal between the circuit and United Artists for the

New York playing time has just been completed.

      On Dec. 26 Joseph R. Vogel completed regulations with

Charles Chaplin over the long distance telephone

whereby the picture would play in Loew theatres in 46 key

cities exclusive of New York. The latest pact gives

the circuit 100 per cent playing time.“

      Modern Times world premiere is in New York Feb. 5, 1936

      at the Rivoli Theatre.

      Rivoli Theatre, Broadway at 49th Street, New York.


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