Modern Times   1935   1936   1937   next   previous

Modern Times Clippings 281/382

Variety, New York, February 12, 1936.

Modern Times Scene

& Charlie Chaplin, the World‘s Prodigal Son, Rehearses the

Words of That Hilarious Song He Sings in „Modern

Times,“ at the Rivoli. His Prompter Is Paulette Goddard.

(...) Photo, New York Times, Feb. 9, 1936

& Modern Times Lobby Cards

„Tremendous takings for the Riv“

Editorial content. „PICTURE GROSSES“ (...)

      „Good Pix Do OK, Storm or No,

      Chaplin‘s Wow $75,000 on B‘way“ (...)

      „(Best Exploitation: Rivoli)

      Old man winter continues to hold New York in an icy grip

but this isn‘t enough to stop people from patronizing the pictures

that have it on the ball.“ (...)

      „Smash of the week is Charlie Chaplin‘s Modern Times,

comedian‘s first in five years. It is a new record-getter for the Rivoli, seating but 2,092, and has a chance of hitting $75,000

on its first seven days ending tonight (Wed.). With house scaled

from top to bottom at 40c up to 1 p.m., 75c to 6, and 99c

thereafter, 11 shows of Times is the turnover, including a midnight

show each night. While tops of $75,000 is tremendous

takings for the Riv, the first week‘s gross might have been

$10,000 to $15,000 more with good weather.

Management estimates a loss of the latter figure from

cold, and may be not so far wrong.

      All theatres had one of the best Saturdays in a long time

but bitter cold gave every one of them but the Riv a bad

belt in the nose Monday (10). Not only is the protracted icy

weather interfering with box offices but managers

are having their trouble with staff colds. Coal bills also up.“ (...)

      „Working weeks in advance of the opening

and with a $5 premiere caused a terrific jam a la Hollywood.

Modern Times was given a terrific campaign by United

Artists and the Rivoli management.

      Estimates for This Week

      Rivoli (2,092; 40-75-99) – Modern Times (Chaplin-UA).

Would be doing more with better weather but still a big smash

at chance to reach $75,000 first week ending tonight

(Wed.). This is new high, previous record having been $67,000,

scored by Mighty (Par) before depresh.“ (...)

     Modern Times world premiere is in New York Feb. 5, 1936

      at the Rivoli Theatre.

      Rivoli Theatre, Broadway at 49th Street, New York.

    

Redaktioneller Inhalt

   Modern Times   1935   1936   1937   next   previous