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Modern Times Clippings 356/382

Motion Picture Herald, New York, May 2, 1936.

Midland, window showing three female picturegoers

in a picture theatre looking at a screen, titled

„MODERN SPORTSWEAR FOR MODERN TIMES,“ Midland

(...) Photo, Motion Picture Herald, May 2, 1936

& GIANT CHAPLIN HEADS. Manager John McManus,

Loew‘s Midland, Kansas City, used a Chaplin

impersonator on „Modern Times“ and also worked

a variation of the slant by having men carry

giant cutout heads of the star about town. Picture and theatre

copy was lettered atop the famed derby.

(...) Photo, Motion Picture Herald, March 14, 1936

& McManus‘ Stenogs in Lobby (...) Johnny McManus, Low‘s

Midland, Kansas City, Mo., secured several tieups

for himself on Kid Millions, one of which was with a music store,

whose ad plugged the hits from picture. Philco radio

ad mentioned date and typewriter company tieup resulted

in girls in lobby doing their stuff.

(...) Photo, Motion Picture Herald, Dec. 22, 1934

& Midland, auditorium with balcony, Kansas City, 1929,

Cinema Treasures

& Midland (Loew) (4,000; 25-40) – „Times“ (UA).

Business just fair over weekend and indications are for $11,000.

(...) Variety, March 4, 1936

„A great attention-getter“

Editorial content. „McManus Goes ,Screen‘

      The other illustration above is the unique window planted

by Manager John McManus, Loew‘s Midland, Kansas

City, on Modern Times.

      Display takes the form of a picture theatre with enlargement

of one of the scene stills made up to represent screen,

idea carried out with projector in rear. Figures in sportswear

watching the show made up the audience. Credits and

tiein copy were carried against black velvet background and

McManus reports it a great attention-getter.“ 

      Midland Theatre, 1228 Main Street, Kansas City.

      Photo.

Redaktioneller Inhalt

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