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Modern Times Clippings 357/382

Motion Picture Herald, New York, May 2, 1936.

Modern Times Poster

& Adams‘ Contestants for „Times“

(...) Photo, Motion Picture Herald, May 30, 1936

& Impersonation Contest

      Held by Adams

      An impersonation contest for children, staged in the

lobby of the Colonial Theatre, Brockton, Mass., was the highlight

of Bill Adams‘ Modern Times campaign. Cash prizes

were awarded and despite a heavy downpour, Bill reports

the kids turned out en masse. Papers were generous

with stories and photos on the stunt. Accompanying photo shows

some of the contestants.

      Adams further secured a co-op page, each ad containing

a piece of a jigsaw puzzle of scene still, to those correctly

assembling it, tickets were awarded. Names of winners were

later run in paper with story. Chaplin masks and canes

were distributed to kids, standees were planted in various

windows throughout the city and 6 sheet pasted

to lobby floor week ahead.

(...) Motion Picture Herald, May 30, 1936

      Colonial Theatre, 171 Main Street, Brockton, Mass.

& Colonial Theatre, exterior by day, marquee

„Station West“ with Dick Powell. Also Dane Clark in „Moonrise,“ Brockton, Massachusetts, 1948, Cinema Treasures

& Colonial Theatre, exterior by day, marquee Deanna Durbin,

Franchot Tone in „Nice Girl?,“ Brockton, Massachusetts,

1941, Cinema Treasures

& George Mann (photographer), Loew‘s Rochester Theatre,

exterior by day, marquee Capitol Theatre New York Stage Revue,

Barto & Mann, „Mexicana“ With Hal Yates, EdmundLowe

Don‘t Bet On Women, Rochester, 1931, George Mann Archive

& Pollock‘s Chaplin Standee Cutout

(...) Photo, Motion Picture Herald, May 2, 1936

„Lucky numbers“

Editorial content. „Pollock ,Coughs Up‘ Tickets

      On Cough Drop Tieup

      Effecting a tieup with Listerine manufacturers, Les Pollock‘s,

Loew‘s Rochester, Rochester, N. Y., distributed sample

cough drops in envelopes with imprinted Modern Times copy

and lucky numbers. Listerine retail outlets throughout

the city aided in distribution and displayed banners in their windows. Announcements were made on air broadcasts.

       Accompanying photo shows life size cutout of Chaplin

standing beside lobby easel carrying lucky numbers

and offer of prizes, which Lee promotes from merchants.“

      Photo. „Free 200 PRIZES“

      Loew‘s Rochester, 120 South Clinton Ave., Rochester, N. Y.

Redaktioneller Inhalt

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