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Modern Times Clippings 358/382

Motion Picture Herald, New York, May 9, 1936.

Dougherty‘s „Times“ Derby Marquee – Tower Theatre,

exterior by day, marquee The One And Only

Charlie Chaplin In „Modern Times,“ First Time

At Popular Prices, Philadelphia.

(...) Photo, Motion Picture Herald, May 9, 1936

& Animated display. With a lifesize cow that

moved its head, eyes, mouth, ears, body and tail and mooed

besides, Joseph C. Dougherty sold Harold Lloyd

in „The Milky Way“ at the Tower in Philadelphia. On the right

sight of the display you see the poster for the show,

it‘s Charlie Chaplin in „Modern Times.“

(...) Photo, Motion Picture Herald, May 2, 1936

„Parades by the American Legion drum and bugle corps“

Editorial content. „Monty Salmon Sponsors

      Theatres‘ ,Times‘ Drive

      Sponsored by Monty Salmon, general manager Quaker

Theatres, Philadelphia, the following campaign on

Modern Times were put on in corporation with managers

Joseph C. Dougherty at the Tower, Harry Knoblauch

at the Nixon and George Fishman at the Roosevelt. Special

displays were planted in all three theatres consisting

of Chaplin shoes, cane and hat in glass cases with sign

reading ,The most famous outfit of the world.‘ Clever

lamps were constructed made with the shoes as a base,

hat as the shade and cane for the stand, with globe

painted to represent Charlie‘s face.

      Theatre fronts were decorated with immense cutouts

of Chaplin head, and accompanying photo showing

Dugherty‘s clever use of derbies around marquee, each

containing cutout letter of star name and title. These

hats were illuminated at night.

      Tieup with radio station‘s Melody Man program

brought passes to first 25 sending in correct titles of songs

sung and picture was given play in the broadcast.

Chaplin impersonators, one for each house, covered

streets, railway stations and school distributing

heralds, and special announcements were made from stages

to kiddies at morning matinees. The boys wound up

with special parades by the American Legion drum and bugle

corps through principal streets and ending at respective

theatres.“ 

      Tower, 19 South 69th Street (69th & Ludlow), Philadelphia.

      Nixon, 34 South 52nd Street (52nd & Chestnut), Philadelphia.

      Roosevelt, 2700 Frankford Avenue, Philadelphia.

Redaktioneller Inhalt

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